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&TV to pull the plug on Shaadi Ke Siyape

There will not be more than half a dozen shows which ran successfully for more than a year on &TV ever since the channel came into existence in 2015. Since coming into being, the channel has launched a series of shows but blame it on poor content, most of its shows failed to strike a chord with the audience.

According to latest media reports, another & TV show is under the scanner and may bid adieu to audiences very soon. We are talking about the recently launched sitcom Shaadi Ke Siyape, produced by Full House Media.


Starring Sheen Das, Mishkat Verma and Bhavya Gandhi in important roles, Shaadi Ke Siyape was launched with much fanfare on 16th March 2019. The makers had a lot of expectations from the show, but it just failed to attract the audience.

Since the show is not bringing necessary numbers required for its sustenance, &TV is planning to discontinue it soon. However, the team has not received any official confirmation yet.

More details are awaited.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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