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&TV show Badho Bahu to end in May?

Featuring Prince Narula and Rytasha Rathore in lead roles, Badho Bahu has been one of the most loved television series on &TV. Ever since its launch, it has been garnering huge TRPs for the channel along with winning awards and accolades for its unconventional storyline. But the bad news for the fans is that the show might bid adieu to the audience very soon.

According to some insiders, actress Rytasha Rathore, who plays the female lead on the show, has lost her interest in it due to creative dissatisfaction. She has even stopped coming to the sets to shoot. We also hear that the makers were planning to replace her and continue, but since they failed to find the right replacement, a decision has been taken to pull the plug on the show.


“Rytasha has of late showed lack of interest in the project and wanted an extended break from the show. The channel and producers actually gave her the needed break which has gone quite long. Even now, Rytasha is in Turkey holidaying, while her track is being evaded from the plot. Things look a tad difficult to shape up and thus, the show might end by May (2018),” reveals a source.

Badho Bahu is produced by Dipti Kalwani under the banner of Hum Tum Telefilms and Sunny Side Up.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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