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Suniel Shetty bags Hollywood film Call Centre

Suniel Shetty has begun his second inning in cinema with a bang. He was most recently seen in a Kannada film titled Pailwan (2019), which marked his return to the silver screen after a huge gap. Though the movie did not leave the cash registers jingling at the box-office, the actor did receive positive response for his performance in it. The latest we hear that the action star of Bollywood has bagged a Hollywood movie. Yes, you heard it right! Suniel Shetty has started shooting for a Hollywood film called Call Centre. The movie is being shot in the city of Hyderabad.

American-Chinese filmmaker Jeffery Chin is calling the shots for the film. Reportedly, Call Centre is inspired by the true story of an Indian cop who took down a multimillion-dollar call centre scam. Shetty will be seen doing the look of a Sikh officer in the movie. The rest of the cast includes some Indian and American actors.

Reportedly, the story revolves around four people who worked at a call centre in Indian and robbed a US-based company of $381 million. While American agencies were involved in the investigation, it was the Indian police that cracked the case.

Suniel Shetty, who has played a cop in several films before, started shooting for his part toward the end of September. The team is looking at wrapping up his portion by the end of the year. More details on the project are awaited.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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