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Star Plus brings down the curtain on Dil Jaise Dhadke Dhadakne Do

According to reports, Star Plus has pulled the plug on its recently launched show Dil Jaise Dhadke Dhadakne Do. The decision has reportedly been taken in the wake of the Coronavirus pandemic which has wreaked havoc on the world.

Starring Javed Savaille, Hirva Trivedi, Shruti Seth and Rahil Azam in significant roles, Dil Jaise Dhadke Dhadakne Do had been created by well-known writer-filmmaker Mahesh Bhatt. The makers were planning to introduce a leap in the storyline, which would have paved the way for a couple of new actors to join the star cast, including Ashi Singh.

Talking to an online publication, Ashi Singh shares that she was not shocked when she came to know about the show ending abruptly. “To be honest, I was not too shocked because I knew there are shows suddenly going off-air everywhere but, yeah, it was very disheartening as I could not even start shooting for it. I was excited to work again and I liked the storyline too but unfortunately things did not work,” says the actress.

Singh was expected to join the shoot from 15th March. However, all shooting activities came to a complete halt due to the lockdown and her shoot was also put on the backburner.

Confirming the development, producer Guroudev Bhalla adds, “Yes, unfortunately, it is true but our strong association with Star team continues as we are doing a few new projects with the network. They should come out very soon.”

Dil Jaise Dhadke Dhadakne Do, created by Mahesh Bhatt and produced by Guroudev Bhalla Productions, hit the airwaves on 10th February, 2020.

Keep visiting this space for more updates from the tinsel town of television.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
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  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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