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Sidharth Malhotra not ready to explore web-space just yet

With digital medium growing by leaps and bounds, there is a long of Bollywood celebrities who are eyeing interesting characters to play on OTT platforms. From Akshay Kumar to Jacqueline Fernandez, there are several A-list actors who have already announced their digital debuts with much fanfare.

However, Sidharth Malhotra seems in no hurry to take the plunge. He says that he is getting exciting characters to play in films, which gives him a lot of creative satisfaction. “I have enough interesting characters to play in movies, whether it is Marjaavaan or Shershaah. I am essaying different characters with distinct flavours. I am personally getting a lot of creative satisfaction as an actor. So, it is not like ‘Oh! I will get to play this or that on the web’. I am getting to portray enough and more characters in movies,” said the handsome actor.


Malhotra, who was most recently seen in Ekta Kapoor’s Jabariya Jodi (2019) opposite Parineeti Chopra, is, however, not completely averse to the idea of doing web shows. He says he may consider a web series in the future, “So, maybe somewhere in the far-off future when I am not creatively satisfied with the characters in movies, I will think of doing a web show. We will have to wait and watch what excites actors and what turns up (in the digital space) then.”

Sidharth Malhotra is currently shooting for Dharma Productions’ Shershaah, a biopic based on Captain Vikram Batra who was martyred in the Kargil War. Also starring Kiara Advani in the lead role, the movie is scheduled to enter theatres in 2020. Before Shershaah, he will be seen in T-Series Films’ Marjaavaan. It co-stars Riteish Deshmukh, Tara Sutaria and Rakul Preet Singh. Marjaavaan rolls into theatres on 22nd November.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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