The fabulous fusion track has received a positive response and adds to his impressive number of hit songs.
By Asjad NazirMar 16, 2024
AFTER a short break, popular singer Shide Boss has made a welcome return with his new single, Swing My Way – Sohniye.
The fabulous fusion track has received a positive response and adds to his impressive number of hit songs.
With an action-packed year ahead, filled with more top tracks and live performances, the British Asian talent is looking forward to entertaining music lovers with his unique sound.
Eastern Eye caught up with him for a quick chat.
Tell us about your newly released song.
Swing My Way– Sohniye is a r’n’b track that will just tap into your emotions. It’s a feel-good song that I am sure will transport you to your nostalgia zone.
What inspired you to create this new track?
I have always been a rap and r’n’b artist. I would say this track has that smooth r’n’b, with a great British Asian kick to it.
Ultimately, my inspiration has always been my love for music.
Who are you hoping connects to this song?
I think my music has always been for everyone. It has good production and just a whole load of vibes, which will appeal to a wide audience.
How does this compare to the other songs you have recorded so far?
I have made a lot of music that crosses genres and never fits into any boxes. So, compared to my other songs, this track is just another musical expression that is unique in its own way.
What can we expect from you for the rest of the year?
I have some bangers coming to everyone this year, with an album on the way too. I am looking forward to sharing the new music with everyone soon.
Which of your unreleased singles are you most excited about?
I am always pushing those barriers in music. There is something coming out later this year, which might be something that you don’t expect from me.
After all these years, what does music mean to you today?
Music isn’t just a passion for me; it’s my work too and work is always number one.
Is it fair to say that you are still a rule-breaker when it comes to music?
It’s something that I just do. I don’t see any barriers, just opportunities.
Today, what is your greatest unfulfilled musical ambition?
A collaboration with Drake – now that would be sick.
What inspires you?
The people around me will always be an inspiration.
What music is currently dominating your own personal playlist?
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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