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Shahid Kapoor starrer Batti Gul Meter Chalu postponed yet again

Within hours of announcing a new release date for their film Batti Gul Meter Chalu, the makers of the social drama movie postponed it yet again. Yes, Shahid Kapoor’s much-awaited movie Batti Gul Meter Chalu has been now shifted from 14th September to 21st September.

Renowned film critic and trade analyst Taran Adarsh shared the news on Twitter. "Shahid Kapoor, Shraddha Kapoor and Yami Gautam... #BattiGulMeterChalu, which was slated for release on 14 Sept 2018, will now release on 21 Sept 2018... Directed by Shree Narayan Singh," he wrote.


Initially, the Shree Narayan Singh directed movie was scheduled to hit screens on 31st August, 2018. But since Shraddha Kapoor’s horror comedy Stree was also coming on the same date and the fact that Batti Gul Meter Chalu and Stree both starred Shraddha as the female lead, the makers of the former film deferred it to 14th September.

But little did the makers of Batti Gul Meter Chalu know that if they released their film on 14th September, they would face direct competition from Kajol’s Helicopter Eela and Diljit Dosanjh and Kriti Sanon’s Arjun Patiala. When they really realized it, they moved to a new date.

Also starring Yami Gautam, Batti Gul Meter Chalu is produced by T-series.

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There’s a quiet shift happening on streaming platforms this year. Indian mythological stories, once treated as children’s animation or festival reruns, have started landing on global services with serious ambition. These titles are travelling further than they ever have, including into the UK’s busy OTT space.

It’s about scale, quality, and the strange comfort of old stories in a digital world that changes too fast. And in a UK market dealing with subscription fatigue, anything fresh, strong, and rooted in clear storytelling gets noticed.

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