Skip to content
Search

Latest Stories

Sara shares her Cannes experience; says ‘important to promote Indianness

She is now busy promoting her much-anticipated film Zara Hatke Zara Bachke, co-starring Vicky Kaushal.

Sara shares her Cannes experience; says ‘important to promote Indianness

After making her debut at the prestigious Cannes Film Festival 2023, Bollywood star Sara Ali Khan is back in India. She is now busy promoting her much-anticipated film Zara Hatke Zara Bachke, co-starring Vicky Kaushal.

In an interview with a news agency, the 27-year-old actress spoke about how she loved promoting Indianness at the film festival.


"I think it's important to promote 'Indianness'. We are such a culturally rich country. We have so many languages, emotions, and so much depth and I'm proud to be able to talk about it on a global platform.

"I was invited by the Indian pavilion and I was also invited by the Red Sea Film Festival people who invited me there to celebrate women both behind the camera and in front of the camera," Sara told PTI on the sidelines of IIFA Awards and Weekend on Saturday night.

During her appearance on the red carpet, the actress rocked a beige and white Abu Jani Sandeep Khosla lehenga with two dupattas.

Sara said that she is open to work opportunities, whether they come from the regional cinema or the West. "There's so much that I would love to do, whether it is regional or foreign cinema. In our country, there are so many languages that I haven't worked in and of course, if it is Hollywood,” she said.

Zara Hatke Zara Bachke, produced by Maddock Films and Jio Studios, is due in cinemas on June 2.

Stay tuned to this space for more updates!

More For You

5 mythological picks now streaming in the UK — must-watch

Why UK audiences are turning to Indian mythology — and the OTT releases driving the trend this year

Instagram/Netflix

5 mythological picks now streaming in the UK — and why they’re worth watching

Highlights:

  • Indian mythological titles are landing on global OTT services with better quality and reach.
  • Netflix leads the push with Kurukshetra and Mahavatar Narsimha.
  • UK viewers can access some titles now, though licensing varies.
  • Regional stories and folklore films are expanding the genre.
  • 2025 marks the start of long-form mythological world-building on OTT.

There’s a quiet shift happening on streaming platforms this year. Indian mythological stories, once treated as children’s animation or festival reruns, have started landing on global services with serious ambition. These titles are travelling further than they ever have, including into the UK’s busy OTT space.

It’s about scale, quality, and the strange comfort of old stories in a digital world that changes too fast. And in a UK market dealing with subscription fatigue, anything fresh, strong, and rooted in clear storytelling gets noticed.

Keep ReadingShow less