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Highlights

• Clarkson enforces rule banning cakes not made entirely with British ingredients
  
• Policy part of his push to support British farming and local sourcing
  
• Pub recently lifted a ketchup ban after finding a fully UK-produced version
  
• Clarkson says his approach increases costs, but he refuses to compromise
  

Strict sourcing rules now apply to customers

Jeremy Clarkson has expanded his pledge to champion British farming by banning customers from bringing birthday cakes into his Oxfordshire pub unless they meet his standard of being made with 100 per cent British ingredients.

The former Top Gear presenter, who opened The Farmer’s Dog more than a year ago in Asthall near Burford, has insisted that every item served or consumed inside the pub must be sourced within a 16-mile radius or entirely produced in the UK. The rule, which already covers all items sold on the premises, has now been extended to guests celebrating special occasions.