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Rajkummar Rao to team up with Imtiaz Ali

Rajkummar Rao, the unconventional star of Hindi cinema, has had a brilliant year. Most of his films which released in 2017 did well at the box office and the actor has some very interesting movies in his hand. The latest we hear that noted filmmaker Imtiaz Ali has signed him for one of his upcoming projects.

If you remember, media outlets were recently flooded with stories about a possible reunion of actor Shahid Kapoor and director Imtiaz Ali. Both were expected to come together for a sequel to their blockbuster film Jab We Met. Buzz has it that Rajkummar Rao will be the latest addition to the cast of the sequel. Reportedly, the actor will play an important role in the film.


Talking about the female lead of the film, no actress has been finalized as yet.

Rajkummar Rao is currently busy with his forthcoming film Fanne Khan with Aishwarya Rai Bachchan and Anil Kapoor. Shahid Kapoor, on the other hand, is awaiting the release of his film Padmavati which also features Ranveer Singh and Deepika Padukone.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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