Bankrolled by seasoned filmmaker Vikram Bhatt's Loneranger Productions, Maaya is undoubtedly one of the most successful erotic thriller franchises on the internet. The series has seen the release of three well-received parts so far.
Buoyed up by the huge success of previous installments, Loneranger Productions is now gearing up to launch Maaya 4. Director Krishna Bhatt is set to direct the fourth installment of the franchise. The project will hit the shooting floor in mid-October 2020.
The young talented filmmaker, who was awarded Best Director for Maaya 3 by Talent Track, took to social media and informed the audience about the same. Talking about Maaya 4, the director said, “We have been receiving tons of love for the content we create and one of the best and most loved is Maaya. So, we decided to make season 4. Each of these series has its own love-scorned relationship which makes it more intense.”
She went on to add, “Indian motion picture industry is evolving. Audiences have become more aware of the content they watch. They want the story to be relevant and that is where Maaya stands out. I as a filmmaker want to make such content for every possible platform and tell such amazing stories.”
The previous seasons of the franchise boasted of popular names on the star cast. It will be quite interesting to see who bags the female lead in Maaya 4. The makers may announce the lead cast for the brand-new show soon.
Meanwhile, Krishna Bhatt is currently show-running Twisted 3.
Whether it is dud decisions, awful acting, nepotism, terrible writing, sloppy direction, an actor in his late 50s playing a hero in his 20s, or misguided marketing, there is a lot that can be logically blamed for a Bollywood film flopping.
But in Hindi cinema – where logic is often missing – many in the industry still believe the spelling of titles and star names can determine a film’s fate. Yes, you read that correctly. They think a few extra letters can magically make all the difference.
This was perfectly illustrated by the recently released The Bhootnii – with an extra ‘i’, because why not?
Originally titled The Bhootni, the horror comedy was renamed on the sacred advice of a spiritual leader named Ayush Gupta, who presumably read the stars, lit some incense, and declared that adding an “i” would turn it into a box office smash.
Unfortunately for producer and lead actor Sanjay Dutt, the audience disagreed – and that too in spectacular fashion.
Despite horror comedies being popular in Hindi cinema right now, this flop film failed miserably. The extra “i” made absolutely no difference – but that did not stop a press release from being proudly issued, celebrating the spelling change.
The Bhootnii
The trend of stuffing film titles with extra letters has now been going on for decades – which is why so many titles look spectacularly silly. Spoiler alert: instead of becoming box office sensations, most of these films have sunk without a trace.
And it is not just film titles – stars themselves have tried tweaking their names in hopes of changing their luck. Kareena Kapoor briefly flirted with being Kariena. Vivek Oberoi attempted to save his sinking career by becoming Viveik, but that did nothing to slow the fall.
Ayushmann Khurrana, Rajkummar Rao, Manoj Bajpayee and Riteish Deshmukh are just some of the many actors who have changed the spelling of their names.
Currently, Abhishek Bachchan is trying to revive his fortunes by adding an extra ‘A’, now appearing as “Abhishek A Bachchan” – including in this week’s big Bollywood release Housefull 5. Somehow, a spelling change seems to have taken priority over finding strong scripts with well-written characters and actual commercial appeal.
While Bachchan is adding an ‘A’, Ajay Devgan has done the opposite – dropping one. His credit now reads “Ajay Devgn”, but that has not stopped a string of flops from piling up and outweighing his successes.
Instead of rearranging letters like a Scrabble addict, filmmakers and stars would be better off focusing on strong scripts, better acting, and films that audiences actually want to see. They should swap spelling gymnastics for spellbinding stories – or perhaps get inspired by Karan Johar.
The producer-director was once a loyal follower of the ‘K’ cult – with films like Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, Kal Ho Naa Ho and Kabhi Alvida Naa Kehna. But after watching the acclaimed Lage Raho Munna Bhai, which brilliantly mocked numerology, he had a change of heart and ditched the superstition. He went on to become one of Bollywood’s most powerful producers.
Those still clinging to spelling stunts should take a long, hard look at disasters like The Bhootnii, which failed so spectacularly.
And let’s be honest – if numerology really worked in Bollywood, every fortune teller in Mumbai would be producing weekly blockbusters. The harsh truth is that this obsession with extra letters is just a flimsy band-aid over a gaping creative wound.
With Bollywood going through its worst phase in history, more insiders are foolishly turning to numerology and extra vowels, rather than investing in strong writing, bold ideas and original content.
Throwing in an extra letter or renaming your hero is not the answer. Better films are.
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Uttera Singh’s Pinch will premiere at Tribeca after a teaser drop and Cannes trailer launch
Indian filmmaker and actor Uttera Singh is set to make her feature film debut at New York’s Tribeca Festival on 6 June with Pinch, a dark comedy tackling the issue of assault through an unexpected lens. The film has earned a spot in the prestigious International Narrative Competition, selected from over 14,000 global submissions, with just 150 entries making the final cut. Pinch is the only Indian feature competing this year and the first in three years to make it into Tribeca’s main competition line-up.
The 83-minute film, shot entirely in Indore over 24 days, follows travel blogger Maitri (played by Singh) and her conservative mother Shobha (played by Geeta Agrawal) as they confront the aftershocks of a local incident that many in their community would rather pretend never happened. Singh describes the film as an exploration of how silence and denial can become part of everyday life. “People call it a ‘small thing,’ but it’s not. Pinch is about those small things that leave a permanent scar,” she explains.
A still from Pinch
Locals from Indore played an active role in the shoot, offering their time, spaces, and moral support. Singh, who grew up in the city, says the community stood by her throughout. “Even under the scorching sun, they’d remind me, ‘You just focus on the film, we’re with you.’
A powerhouse cross-continental team
Singh is an alumna of USC’s School of Cinematic Arts, where she now teaches. She’s previously made waves with her short film Fanny Pack, which screened at over 80 film festivals and won 25 awards. With Pinch, she reunites with several creative collaborators. It is co-written and shot by Adam Linzey, with original music by Raashi Kulkarni. The sound design is by Jan Bezouška, and colour grading is done by Natasha Leonnet. Production design is helmed by Madhusudan N., and the editing team features Faroukh Virani, Louise Innes, and Vanessa Ruane.
Uttera's Pinch will premiere at Tribeca
Following a teaser release and trailer launch at Cannes, Pinch is now preparing for its Tribeca debut, a proud moment for Singh, Indore, and Indian indie cinema. She is also expected to be pitched for potential involvement in diaspora events, including ACTA.
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Taylor Jones, Vinit Thakkar Kyran Jones and Sony Music India team up to launch THG India supporting Indian music globally
Sony Music India has announced a new partnership with Los Angeles-based entertainment company The Hello Group (THG) to form a joint venture called THG India. The new company is set to focus on developing Indian music talent and providing them with global touring and management opportunities.
This is the first collaboration of its kind by Sony Music India on an international scale, and it comes at a time when Indian music is drawing growing attention worldwide. THG India will operate from Mumbai and work through The Hello Group’s international network, aiming to provide end-to-end support for artists, from management and touring to publishing and promotion.
Sony Music India partners with Los Angeles-based The Hello Group to launch THG India
Bridging India’s music scene with the global stage
With India’s live music industry growing rapidly, the joint venture hopes to fill a major gap in professional artist support and global touring infrastructure. While Sony Music India brings local expertise and access to its platforms, THG adds global experience and connections.
“This is a big step forward for the Indian music industry and our creative talent,” said Vinit Thakkar, Managing Director of Sony Music India. “We’re combining our knowledge of the local scene with THG’s international touring and artist development strength to help Indian artists build lasting global careers.”
Taylor Jones, CEO of The Hello Group, said THG India would help unlock the full potential of Indian talent. “There’s a wave of energy and creativity in Indian music. Our aim is to offer these artists the tools and platform to take their work to international audiences.”
Taylor Jones, Vinit Thakkar and Kyran Jones join forces to launch THG Indiagetty images
Global success stories and big names behind the venture
The Hello Group’s publishing division, which is run in partnership with Sony Music Publishing, has already seen massive success across Asia. Their work includes chart-topping releases with artists like BTS, TWICE, IVE, and The Chainsmokers. Their booking agency has handled international tours for performers such as Jeff Satur, Mark Ambor, Kang Daniel, and Greyson Chance.
Taylor Jones and Vinit Thakkar come together to launch THG India getty images
THG India now hopes to offer the same opportunities to Indian musicians, allowing them to grow both at home and abroad. Sony Music India has confirmed it will provide financial backing and creative support to build the platform.
With this move, both companies are hoping to shape the future of Indian music on a global scale.
From commanding television screens in powerful dramas to headlining box office hits, the acclaimed actor and producer has built a formidable reputation through instinct, charm, and a commitment to relatable storytelling. Along the way, he has picked up numerous awards, loyal audiences across the globe, and even crossed into international territory with his nuanced portrayal of Dr Hasnat Khan – Princess Diana’s real-life love interest – in the globally acclaimed Netflix series The Crown.
Now, Saeed returns to the big screen with this week’s Eid al-Adha release Love Guru. The romantic comedy, opposite Mahira Khan, features him as a matchmaker-turned-marriage-saboteur on a surprisingly unorthodox mission of love. Extensively shot in the UK and laced with a contemporary sensibility, the Nadeem Baig-directed comedy marks a distinct tonal shift for an actor best known for culturally rooted blockbusters.
Calm and composed during his recent London visit to promote the film, the massively popular star sat down with Eastern Eye to reflect on his celebrated journey, the making of Love Guru, reuniting with Mahira Khan, and the secret to his high success rate.
Humayun Saeed and Mahira Khangetty images
How do you reflect on your distinguished three-decade career? (Smiles) That is a tricky question. I do not have a short answer, Asjad. I have been fortunate to work across diverse genres in both film and television, as an actor and producer. I have been part of successful projects I believe in. Now, I feel ready to take on something really big – like an international production that the whole world will watch.
You have a high success rate. How do you choose your projects? I have always gone with my gut whenever possible, and it has served me well. I am instinctive and often have a sense of how an idea will take shape. I am drawn to stories that are emotionally relatable. For example, when I received the script for Mere Paas Tum Ho, I had a strong belief that it would resonate with audiences. It was emotional and grounded – that is essential for a television drama.
As a sought-after star and successful producer, what other key elements do you look for in a project? The story must be backed by strong writing, a talented cast, and a capable director. I consider all those factors. I always begin a project with the aim that it will succeed and connect with viewers. But at the heart of it, there must be a relatable story. Each character should serve a purpose – not just the lead.
Tell us more about that. You often see projects where some characters feel unnecessary – I do not believe in that. In strong dramas, every character, including those in smaller roles, must matter. If the idea is good, the story is relatable, and the cast is strong, the project will work.
Your drama serials are especially known for strong writing. Yes, that is very important. Writing comes first – the performances follow. Mere Paas Tum Ho was a massive success largely because of the powerful dialogues.
What attracted you to your new film Love Guru? Television dramas are usually serious, so I enjoy delivering fun, entertaining films for cinema audiences. I have noticed that the more entertaining a Pakistani film is, the better it performs. Love Guru is a fun, contemporary film.
This film is different from your usual work. Were you encouraged by the trailer’s positive response? Audiences enjoy my culture-specific films like London Nahi Jaunga and Punjab Nahi Jaungi, but this time I deliberately chose a contemporary romantic comedy. The trailer response gave me a lot of confidence. People said the visuals looked fresh and the cast looked great. The music and locations were also well received. It is very different from my earlier films, and I am hopeful audiences will turn out for it.
Love Gurugetty images
Tell us a little about the film. The trailer captures the essence. I play a love guru who helps people find love and get married – until he is tasked with breaking up the forthcoming wedding of the character played by Mahira (Khan). What happens next, you will have to see in the film.
What is Mahira Khan like as a co-star? She is very good and easy to work with. We have been friends and colleagues for a long time, and this is our third project together. That comfort level is there. She knows her craft, works hard, and never throws tantrums – which can happen with some co-stars. Mahira remains focused and professional, and that makes the entire process more enjoyable.
You have formed a dream team with Love Guru director Nadeem Baig, with all your films together doing well. What makes him stand out? He is a gifted storyteller and supported by a great team. We have strong mutual understanding – if I do not like something, he listens, and vice versa. I also share a strong rapport with the writer, so we have a solid creative team. Nadeem does not rely on flashy camera work for the sake of it – he focuses on content, making sure everything shown on screen feels real.
Could you elaborate on that approach? Even when a scene is far-fetched, he presents it in a believable way. In some comedies, things can become mindless – but with Nadeem, it still makes sense. That is his strength – presenting things in a way that feels like they could actually happen, which makes it more relatable.
What was it like shooting this film in the UK? (Laughs) Very expensive. Thankfully, many of our friends in the UK helped us. We had a brilliant production team who worked hard and kept us on schedule. Sometimes we travelled up to three hours for a shoot, but we always managed. The weather was a challenge – it was cold and raining – but it turned out well. We filmed in October and captured the beauty of autumn. The film has some stunning visuals.
How do you view the progress of Pakistani cinema in recent years? It was strong from 2015 to 2019. Then, it slowed down due to Covid. Films like London Nahi Jaunga and The Legend of Maula Jatt showed the potential of Pakistani cinema. If people like a film, they will come to the cinema. Streaming is great, but nothing compares to watching a film with 200–300 people on the big screen. Cinema still has that larger-than-life magic.
What was your experience like working on The Crown? I loved the entire experience. It was a completely different world. I have never seen such professionalism before. It was enriching, both as an actor and a producer. An interesting part was working on two separate episodes, each directed by different people. Season five had five directors, each handling two episodes. Each director focused only on their specific episodes, so it was fascinating to work on one role with two distinct directing styles.
What inspires you? Life inspires me.
Love Guru is in cinemas now.
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A post-screening Q&A that revealed how their off-screen camaraderie and improvisational skills helped
The world premiere of Deep Cover lit up the inaugural SXSW London Screen Festival on Wednesday night, with stars Bryce Dallas Howard, Orlando Bloom and Nick Mohammed attending a post-screening Q&A that revealed how their off-screen camaraderie and improvisational skills helped shape the film’s comic energy.
The crime caper, directed by Stath Lets Flats creator Tom Kingsley, was screened as the festival’s Centrepiece Headliner and will be available to stream on Prime Video from 12 June.
A story years in the making
The project began over a decade ago, when producers Colin Trevorrow and Derek Connolly came across a real-life story involving New York police using actors as decoys in criminal investigations. The idea evolved into a feature film script written by the British duo Ben Ashenden and Alexander Owen, adapting Trevorrow and Connolly’s original concept and relocating the story to London.
Deep Cover follows three improv performers who are enlisted by an undercover police officer to pose as hardened criminals and infiltrate London’s underworld. With comedy and action colliding in unexpected ways, the film balances high stakes with humour.
Action-comedy with an indie heart
Director Kingsley explained that while the film began as a straightforward comedy, the involvement of bigger stars gave the team the resources to explore more ambitious action sequences.
“I think maybe it started more as a comedy. Straight up,” Kingsley said. “As we went on, bigger and bigger stars joined us, and that meant we could aim higher.”
- YouTubeYouTube/ Primevideo
The film was produced independently in London under Trevorrow’s Metronome Film Co. banner. The producers emphasised that creating a film like Deep Cover without major studio backing was a challenge, particularly in today’s economic climate.
“It’s not easy. We’re at a time when getting films financed is harder and harder,” Trevorrow noted. He credited Amazon’s partnership and the dedication of the British crew with bringing the production to life on a competitive budget.
Real locations, real stakes
One of the defining aspects of Deep Cover is its use of real London locations. From Shoreditch to Barking, the film avoids glossy studio sets in favour of gritty, authentic settings.
“We wanted the movie to feel real. I think the comedy is funnier when you really believe in the stakes,” said Kingsley. “We needed London to look a little dangerous, not too picture postcard.”
He revealed that some night shoots required extra security, especially in industrial zones. “We shot in areas that needed some caution – but that’s what gave it a grounded feel.”
Strong chemistry on and off screen
The cast’s chemistry was clear both on screen and during the Q&A. Howard, Bloom and Mohammed all spoke about how much they enjoyed working together and how much that dynamic influenced the film’s tone.
“We all just genuinely get along,” said Howard. “We’re all at similar stages in life. We’ve got kids, so we connect over that.”
Bloom, better known for dramatic and action roles, said the project allowed him to explore a new side of acting. “I’m not known for comedy,” he admitted. “But the writing and direction really supported me in finding the humour through the character’s seriousness.”
For Mohammed, the shift was in the other direction. Best known for his work in Ted Lasso, he found the action element to be a new experience. “Overwhelming,” he said. “I’m a huge fan of action films and blockbuster hits. So working with Hollywood-level stars on this was surreal.”
Improv rooted in structure
Although Deep Cover is about improvisers, the film itself relied heavily on a carefully structured script. Kingsley noted that while improvisation did happen during filming, most of it was trimmed for pacing.
“It’s a really tightly worked out script,” he said. “It goes a mile a minute, and we had to stick to the rhythm.”
Howard praised the collaborative process, saying, “We were never treated like puppets. It was very organic. The improv was more about getting into the scene rather than driving it.”
Bringing comedy back to the big screen
Producer Colin Trevorrow reflected on the rarity of seeing comedy in cinemas, especially as more films are made for streaming platforms.
“We live in a day and age where we rarely get to see comedy in a packed theatre full of people laughing – something I loved as a kid,” he said. “This film is going to be on Amazon, and we’re grateful for that, but tonight was something special.”
Deep Cover also features British acting veterans Paddy Considine, Ian McShane and Sean Bean in supporting roles.
As it heads to its Prime Video release, Deep Cover offers audiences a blend of improvisational comedy, undercover drama and London grit, all anchored by a cast with genuine chemistry and comedic timing.