Skip to content
Search

Latest Stories

John Abraham and Sharvari to lead Vedaa

Directed by Nikkhil Advani & written by Aseem Arora, Vedaa is produced by Zee Studios, Emmay Entertainment, and JA Entertainment.

John Abraham and Sharvari to lead Vedaa

Zee Studios, Emmay Entertainment, and JA Entertainment have announced their next Vedaa starring John Abraham, Sharvari, and Abhishek Banerjee. Helmed by Nikkhil Advani, the film officially commenced its shoot in Rajasthan on 20th June and promises audiences a thrilling experience filled with high-octane sequences and gripping action. John is touted to take on the role of a mentor, guiding and training Sharvari’s character.

After the critical success of Mrs Chatterjee VS Norway, Zee Studios and Emmay Entertainment have joined forces once again with Vedaa. As the team embarked on this exciting venture yesterday, they aim to deliver an edge-of-your-seat cinematic experience.


John Abraham says, “I am looking forward to giving my all for this project. This riveting story will definitely leave an imprint in your mind as it did for me. I am honoured to play the part and excited for kickstarting this journey.”

Sharvari, who has been dubbed as a star in the making in Bollywood, shares her excitement to be directed by Nikkhil Advani. She says, “Nikkhil sir is one of the most disruptive voices in Indian cinema and I feel lucky to be directed by him so early in my career. I would like to thank him for trusting me with a titular role as Vedaa. It’s a privilege to work with John Abraham and I am sure I will get to learn a lot from him on this journey. I love the entire Emmay Entertainment team and I want to thank them for nurturing me creatively with this film. I’m super excited about filming Vedaa.”

Coming together after Batla House, director Nikkhil Advani, and John Abraham have the perfect recipe for success. Commenting on this, Nikkhil says, “Post Batla House, John and I were wondering how best to solidify our collaboration. With Vedaa we have found that hard-hitting story that can be elevated to a wider and broader audience with some incredible action. Sharvari is possibly one of the most hard-working actors I have had the pleasure of working with. The way she has got into the skin of the character and has made it her own is so inspiring.”

Talking about its association with Emmay and JA Entertainment, Shariq Patel, CBO, Zee Studios says, "After the success of Mrs. Chatterjee Vs Norway, we are happy to team up once again with Emmay Entertainment. Our previous collaboration with John Abraham on Parmaanu was a huge success as well. Vedaa is a gripping story and the way Nikkhil has visualised it will ensures dollops of thrill with a very strong message.

Monisha Advani of Emmay Entertainment adds, “We at Emmay always look to tell stories we believe in. Vedaa is one such story. With Nikkhil and John reuniting after Batla House, I am excited for the audience to see the magic they create once again.”

Excited about the project, Madhu Bhojwani of Emmay Entertainment remarks, “Getting to the bottom of every story that moves us has been one of our prime motives and with Vedaa, we want to bring out a gripping narrative that will shake the world in its order."

Minnakshi Das of JA Entertainment adds, “The story depicted in Vedaa is definitely intriguing and only time can show the audiences what we have in store for them in terms of plots and twists, which is inspired by a true story.”

Directed by Nikkhil Advani & written by Aseem Arora, Vedaa is produced by Zee Studios, Emmay Entertainment, and JA Entertainment.

The film is currently on floors and is slated to release next year.

More For You

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

Keep ReadingShow less