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Janhvi Kapoor joins Rajkummar Rao on the cast of Rooh-Afza

After making her acting debut with Dhadak (2018), Janhvi Kapoor signed two new films – period drama Takht and a biopic on IAF pilot Gunjan Saxena titled Kargil Girl. All aforementioned films are backed by Karan Johar’s Dharma Productions.

However, now it seems that the actress is ready to work with other production houses as well. According to reports, Janhvi has just signed producer Dinesh Vijan’s next film Rooh-Afza, which was announced in February.


The film stars super talented Rajkummar Rao as the male lead. Janhvi will play his love interest in the horror comedy. Besides them, Varun Sharma will also be seen in an important role in the flick.

Confirming the news, producer Dinesh Vijan said, “For Rooh-Afza we needed actors who could jump into their roles with unabashed conviction. Rajkummar and Varun (Sharma) are phenomenal actors, comedy is a space they excel in and own. For the female lead, we needed someone who could portray two contrasting personalities with ease and Janhvi stood out, she really connected with the script. Her talent is still raw, but she is excited about being moulded. The script is young, refreshing and totally crazy, and she is exactly that!”

Set to mount the shooting floor in May, Rooh-Afza is scheduled to enter theatres on 20th March, 2020.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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