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Hera Pheri 3 to begin production by year-end

We have seen a dozen of successful Hindi film series over the years, but when it comes to a comic-caper franchise, no list is complete without mentioning the Akshay Kumar, Suniel Shetty and Paresh Rawal starrer Hera Pheri (2000).

The series has seen the release of two films so far and the audience is now waiting for the next instalment with bated breath. Titled Hera Pheri 3, the project has been in the pipeline for several years now, but if fresh reports are to be believed, the makers may begin production by the end of the year.


“At present, the film is in the scripting stage. (Director) Indra Kumar has been working with his team of writers on the story since May last year and has already locked the first half, while the second half requires some more work. He will jump into it after the release of his upcoming directorial Total Dhamaal,” a well-placed source reveals.

The source goes on to add, “Delays happened due to issues in the script. Hera Pheri is an iconic franchise and the team is no hurry to take it on floors. Though everyone is excited, no one wants to compromise on the script.”

If all goes well, Hera Pheri 3 will enter cinemas in 2020.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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