Skip to content
Search

Latest Stories

Growing appeal of modest fashion

Luxury and high-street brands adopt high necklines and sober palette in collections

modest fashion trend

Women opt for neutral tones as they celebrate Eid with their loved ones

Getty Images

RAMADAN dressing has evolved in re­cent years as it asks something unique of a wardrobe. The daytime hours of fasting call for pieces that evoke a feel­ing of being calm, with breathable fab­rics, while the breaking of the fast at if­tar could be in something altogether more celebratory.

For Muslim women, navigating both within a single wardrobe has been sec­ond nature, while the fashion industry is catching up.


The Ramadan look is one of quiet au­thority. High necklines in soft cowl and mock-neck cuts frame the face. Floor-length hemlines in chiffon, fluid jersey and crepe move with the wearer rather than constraining her.

The colour palette is sober and consid­ered, with deep navy, slate grey, warm mocha and terracotta as preferred shades. The message is restraint as a form of confidence, and Muslim women have been making that statement long before the wider fashion world took notice.

modest fashion trend The high neckline, maxi hem, and sober palette are deliberate choices, not compromises.Getty Images

Fabric sits at the heart of those deci­sions. Linen blends and breathable natu­ral fibres carry wearers comfortably through long fasting hours, while soft-sheen satins and delicate metallic threads step in as the evening begins. The goal is a single wardrobe that moves from the quiet hours before sunset to the warmth of a gathering table without requiring a complete reinvention.

In London, the most powerful expres­sion of this came at the recently conclud­ed London Fashion Week.

British Yemeni designer Kazna Asker, who grew up in Sheffield, stopped her entire presentation at sunset to share iftar with her models, staff and guests.

The British Fashion Council confirmed it as the first time in its history that fast-breaking had been formally incorporated into a London Fashion Week show, ac­cording to one media report.

Her presentation, titled Hour of the Sunset, blended tailored pieces with fu­turistic silhouettes and cultural Yemeni dress. Gold coin headpieces and henna-inspired body art traced sun motifs across skin. One female model wore a jambiya, the Yemeni dagger belt historically worn by men, integrated into a structured pow­er suit.

“We decided to put the jambiya on a woman, to showcase the power of Mus­lim women,” Asker told the Guardian. It was a moment that placed British Muslim identity firmly at the centre of one of fash­ion’s most watched stages.

Also in London, luxury store Harrods has curated a Ramadan edit for 2026 bring­ing together an exclusive six-piece Missoni capsule in luminous metallic stripes trans­lated into flowing silhouettes, voluminous kaftan designs from Taller Marmo in smoky blue, dusty rose and rich purple, and se­quined occasion pieces from British de­signer Jenny Packham, known for her gemstone-detailed creations.

Globally, the conversation has reached every corner of the fashion industry.

Max Fashion, the value fashion brand under the Landmark Group, launched its Ramadan collection around coordinated linen-blend silhouettes in warm neutrals, soft whites and gentle metallic highlights.

Haroon Rasheed, senior head of mar­keting at Landmark Group, said, “Rama­dan is a season rooted in togetherness, reflection and shared moments, and our role is to ensure families feel prepared to celebrate it with confidence and ease.”

Prada’s Ramadan and Eid-al-Fitr 2026 collection brings lean silhouettes and fluid, elegant lines to the luxury end of the season.

Lustrous fabrics carry a soft shimmer throughout, while ultra-light Re-Nylon dusters, ankle-grazing pleated skirts and crisp poplin shirtdresses define the day­time edit. For evening, velvet, silk satin and duchesse gowns are delicately em­broidered with crystals, offering sparkle that feels celebratory without overpower­ing the wearer.

Accessories complete the picture with the iconic Galleria bag joined by the Bon­nie, the Pyramid and the Wish in satin for evening, while shoes shift from relaxed slides by day to slingbacks and platform sandals for Eid.

ALDO, the global footwear and acces­sories brand operating in over 261 loca­tions across the Middle East and Asia, completed its own Ramadan moment with a collection launched in January un­der the campaign Every Look Tells A Story.

Built around three story vignettes root­ed in the emotional rhythms of Ramadan, from getting ready at home to celebrating in the city at night and gathering for suhoor before dawn, the collection spans footwear, handbags and accessories de­signed to carry wearers from evening fes­tivities into the early morning hours.

Michel Fahmy, president of ALDO Group International, said, “Ramadan is a time of reflection, togetherness, and gen­erosity. Every Look Tells A Story pays tribute to our communities across the re­gion, and we are honoured to celebrate this meaningful moment with a collec­tion inspired by the beauty of the season and the spirit of giving.”

What is most striking about Ramadan fashion in 2026 is how little it needs to an­nounce itself. The high neckline, the maxi hem, the sober palette are not compro­mises. They are decisions made with in­tention, aligned with contemporary style.

As Kazna Asker put it ahead of her Lon­don show: “My community and I already know the spirit of Ramadan. I hope they are immersed in what we feel.”

More For You