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First look poster of Rakul Preet Singh’s Chhatriwali unveiled

There were reports that Rakul Preet Singh will be seen in a film titled Chhatriwali, and on Saturday (13), the movie was officially announced. Singh took to Twitter to make an announcement about it and shared the first look poster.

She tweeted, “Apni chhatri taiyaar rakhiye! ☔ Presenting the first look of #Chhatriwali @vyas_sumeet @satishkaushik2 @rajeshtailang @PracheePaandya #RivaArora @dollyahluwalia @tejasdeoskar @ronniescrewvala @RSVPMovies.”


Reportedly, Singh will be seen playing the role of a condom tester in the movie. The film is directed by Tejas Prabha Vijay Deoskar and produced by Ronnie Screwvala under his banner RSVP movies.

A couple of months ago, there were reports that the film has been shelved, however the reports have turned out to be false. Well, Chhatriwali surely looks like an interesting film, and it will be Singh's first Hindi woman-centric movie.

Talking about other films of Singh, the actress has many interesting projects lined up like October 31st Ladies Night, Ayalaan, Attack, Mayday, Thank God, Doctor G, Mission Cinderella, and Indian 2.

Singh is a big name down South and rose to fame in Bollywood after she featured in the 2019 release De De Pyaar De.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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