Skip to content
Search

Latest Stories

Ekta Kapoor's Balaji Telefilms commences vaccination drive for staff

Ekta Kapoor's Balaji Telefilms commences vaccination drive for staff

Ekta Kapoor’s Balaji Telefilms on Thursday began a vaccination drive to inoculate all its staff members. The drive aims to vaccinate 600-800 employees of Balaji Telefilms, ALTBalaji and Balaji Motion Pictures Private Limited. The vaccination drive was held at two centres – the Balaji House and Killick Nixon Studios – in association with Jaslok Hospital.

The programme will cover two shots of the vaccine for “all their on-roll and off-roll staff”, the Shobha Kapoor and Ekta Kapoor-led company said in a statement.


“As an organisation, we have always believed that our people are our biggest assets, and we'll continue to look out for them.  The team at Balaji will ensure that the vaccination drive is a convenient process for one and all abiding by all the required government protocols," Zulfiqar Khan, Group COO, Balaji Telefilms said.

Last week, production house Yash Raj Films began the first phase of their vaccination drive, with the aim to inoculate at least 4000 workers of the Hindi film industry.  It has pledged to vaccinate 30,000 registered members of the Federation of Western India Cine Employees (FWICE).

In addition to YRF, producer Sajid Nadiadwala also held a vaccination drive for over 500 employees and their families of his company Nadiadwala Grandson Entertainment. Earlier this month, the Producers Guild of India (PGI), the association of Indian film, television and digital content producers, began their vaccination drive for its members and associated production crews.

Indian Motion Picture Producers' Association (IMPPA) and Screenwriters Association (SWA) have also announced that they would be organising free vaccine drives for their members.

Keep visiting this space over and again for more updates and reveals from the world of entertainment.

More For You

Yash says Ravana in Ramayana must connect with Western viewers as film eyes global audience

Praised for visuals, but some criticised Western-style asura designs for not fully reflecting Hindu roots

Instagram/thenameisyash/YouTube

Yash says Ravana in Ramayana must connect with Western viewers as film eyes global audience

Highlights

  • Yash says he humanised Ravana to help global audiences relate to the character.
  • Asura designs in the first glimpse drew criticism for looking too Western-inspired.
  • Producer Namit Malhotra compares the film's tone to Lord of the Rings and Gladiator.
Yash, who plays the demon king Ravana in Nitesh Tiwari's Ramayana, says his portrayal was shaped by one clear goal: making the character relatable beyond Indian audiences.
Speaking at CinemaCon in Las Vegas this week, where the film was presented alongside major Hollywood releases, the actor said he worked to strip away the purely mythological reading of the role.

"I have tried to internalise the whole essence of Ravana and tried to make him as human as possible at times," Yash told Reuters.

"It is important for people to relate to him, and since we have global ambitions, we need to make it familiar to a Western audience as well."

Keep ReadingShow less