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Dil Toh Happy Hai Ji heading for another leap

Star Plus used to be the leading entertainment channel until a couple of years ago. However, with the entry of new players in the market, it lost its numero uno position. It is still one of the top three most watched Hindi general entertainment channels in India though.

However, with the great success of shows like Kasautii Zindagii Kay and Kulfi Kumar Bajewala, Star Plus is gearing up to bag the top spot once again. Along with launching a series of new shows, the channel is also making sure that its ongoing shows have a lot of masala to keep the viewers hooked to their television sets.


The latest we hear that the channel has decided to introduce a leap in one of its recently launched shows Dil Toh Happy Hai Ji. Produced by Gul Khan and Nilanjana P, the show has gained a lot of popularity in no time. By introducing a leap, the makers are expecting to arrest more eyeballs.

Interestingly, it will be the second leap for Dil Toh Happy Hai Ji in two months. The show has already taken a leap in the month of March and now it is heading for yet another story jump in days to come.

According to sources, the new leap will be of around four to five years. Several new characters will be introduced in the story ahead.

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Alia Bhatt

Growing focus on personality rights as misuse of celebrity likeness increases online

Getty Images - Instagram/ wajayesha.official

Alia Bhatt’s altered images by Pakistani brand spark fresh debate on celebrity image rights

Highlights

  • Alia Bhatt’s morphed images used by a Pakistani brand without clear endorsement
  • Incident raises concerns around consent, digital manipulation and misleading advertising
  • Growing focus on personality rights as misuse of celebrity likeness increases online

When endorsement is assumed, not agreed

The unauthorised use of Alia Bhatt’s altered images by a Pakistani brand has reignited a familiar concern in digital advertising. Campaigns that visually mimic endorsements can easily blur the line between association and approval.

For audiences, such edits can appear credible at first glance. When a well-known face is integrated into promotional material, the assumption of endorsement often follows. Without clear consent, that assumption risks misleading consumers while benefiting from the celebrity’s influence.

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