Skip to content
Search

Latest Stories

Atrangi Re: Akshay Kumar, Sara Ali Khan and Dhanush starrer might get a direct-to-digital release

Atrangi Re: Akshay Kumar, Sara Ali Khan and Dhanush starrer might get a direct-to-digital release

A couple of days ago, the release dates of multiple films were announced, and there are four films of Akshay Kumar that are all set to hit the big screens in the next one year, Sooryavanshi (Diwali 2021), Prithviraj (22nd January 2022), Bachchan Pandey (4th March 2022), and Raksha Bandhan (11th August 2022).

The actor has many other films lined up and one of them is Atrangi Re. The Aanand L Rai’s directorial, which also stars Sara Ali Khan and Dhanush, has wrapped up its production and was slated to release in August this year, but it was postponed. Everyone expected that the release date of the movie will also be announced soon.


However, recently, while talking to HT City (Hindustan Times), Akshay revealed that Atrangi Re might get a direct-to-digital release.

He said, “To be honest, I haven’t yet included Atrangi Re in the list because we are still mulling over whether it should be a theatrical film or an OTT release. And OTT may simply be the medium of choice for Atrangi Re, as it looks right now.”

Atrangi Re has a fantastic, never-heard-before subject and storyline. For me and Anand Rai, it is critical that the most suited platform is chosen for the film,” the actor added.

Atrangi Re is Kumar and Rai’s first collaboration. After wrapping up the film, the two teamed up for Raksha Bandhan.

It will also be Dhanush and Rai’s second film together. The actor had made his Bollywood debut with Raanjhanaa which was helmed by Aanand L Rai.

More For You

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

Keep ReadingShow less