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Anita Hassanandani on quitting the industry: Work is the last thing on my mind right now

Anita Hassanandani on quitting the industry: Work is the last thing on my mind right now

Anita Hassanandani has been in the industry for more than two decades. She started her career with the small screen and also featured in a few movies.

Anita is famously known for her television shows like Kabhii Sautan Kabhii Sahelii, Kkavyanjali, Yeh Hai Mohabbatein, Naagin, and others. The actress tied the knot with Rohit Reddy in October 2013, and in February this year, Anita and Rohit became parents of a baby boy.


The actress’ son Aaravv is four months old, and recently while talking to Times Of India, Anita opened up about her decision of quitting the industry.

She stated, “I had decided that whenever I would have a child, I would leave the industry and let go of my work. I always wanted to focus on being a mother. So it's not about the pandemic, I would have either way left the industry, pandemic or no pandemic. I want to be at home with my kid.”

When asked if she has decided to quit acting, the actress said, “Honestly work is the last thing on my mind right now. I really don’t know when I will get back. Although I am doing some work here and there because of the contracts that I had signed with different brands. I am doing all this for social media where I am shooting at home and it is totally stress-free. I am being extremely careful too. Maybe one person will come to shoot and the person too has to have a proper test done before coming inside the house. But getting back on a full-fledged set of a TV show, I don’t know when that will happen. But I am sure when I decide to get back, people will get to know."

“This is a phase when your child is growing up and if you miss out on this time, then you will never have it again. I am glad that Rohit spends a lot of time with Aaravv bonding with him. Rohit being at home right now is a great thing for both Aaravv and me. Of course, the pandemic situation is really sad and we are all hoping for things to improve,” she added.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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