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Aniruddh Dave talks about his upcoming digital series Zindabaad

Actor Aniruddh Dave, who has been seen in such shows as Woh Rehne Waali Mehlon Ki, Mera Naam Karegi Roshan and Y.A.R.O Ka Tashan, will next be seen in Vikram Bhatt's digital series Zindabad. The series will start streaming soon.

Talking about the series and his character in it, Dave says, “Zindabad is based on terrorism and investigation agencies. I have never played such a character and it's very challenging for an actor to play such roles. Sanaya Irani and I both are playing raw agents and we have shot action sequences as well. I am exploring myself as an actor through this series”, says Aniruddh, who has been part of two more web series before this – Untouchables and Unafraid.


The actor says that the medium of web series itself is an innovative way of challenging the actor inside him. “The content is very different and we all are working hard on the script. The difference between TV and the web is only of the mediums, the amount of effort required is the same. There are different enacting patterns and methods of stylisation. For someone like me, who started as an actor in theatre, sustained due to television and started doing films, the web poses a myriad of challenges. I am so happy that as an actor I am exploring myself with different roles looks and souls of different characters,” he signs off.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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