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An artiste needs to have a full life, says Sonam Kapoor

Sonam Kapoor, who began her acting career with Sanjay Leela Bhansali’s Saawariya (2007), has come a long way in Bollywood. Though some of her last movies have not performed well at the box-office, she is still one of the most sought-after actresses in the tinsel town of Bollywood.

Recently, the actress was asked how an artiste working in showbiz should plan their time, to which she replied, "I think if you are an artiste, you need to have a full life. I feel people related with creative fields should travel more often, they should spend time with friends and family. It is also important to read books, watch films and visit museums," said the actress at the launch of the new Pilot watch collection by the international watch brand IWC Schaffhausen.


The actress went on to add, "I feel an artiste should not restrict themselves only to films and attending film parties because then your world gets smaller, and you can't be the best version of yourself. For that, you have to do proper time management. I think I am passing through a good phase. It's because I prioritise my time.”

Talking about how she manages time, Sonam Kapoor said, "Time is the only commodity that goes away. It's a most precious commodity because there is limited time. So, for me, keeping time, being on time, using time effectively and not wasting time is important."

Talking about Sonam Kapoor’s upcoming project, the actress has not announced any film after her last release The Zoya Factor (2019). But speculations are rife that she will soon start work on her home production Battle of Bittora, a film based on the novel of popular author Anuja Chauhan by the same name. An official announcement is awaited though.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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