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Amitabh Bachchan terminates his contract with a pan masala brand

Amitabh Bachchan terminates his contract with a pan masala brand

Megastar Amitabh Bachchan was associated with a pan masala brand, and his fans were unhappy as their favourite star was promoting the brand. Now, the veteran actor has terminated his contract with the brand and has also returned the money he took for the promotion.

On his blog, a statement has been shared about the same which reads, “From the office of Mr Amitabh Bachchan : “ Kamala Pasand” …  a few days after the commercial was aired , Mr Bachchan contacted the brand and stepped out of it last week . Upon checking why this sudden move - it was revealed that when Mr Bachchan became associated with the brand , he wasn’t aware that it falls under surrogate advertising .”


“Mr Bachchan has terminated the contract with the Brand, has written to them his termination and has returned the money received for the promotion,” the statement added.

Last month, the National Organization for Tobacco Eradication (NOTE), an NGO, had also appealed to Bachchan to not be part of advertisements that promote paan masala brands.

Talking about Bachchan’s movies, the veteran actor will be seen in movies like Jhund, Brahmastra, May Day, Nag Ashwin’s next, Good Bye, Uunchai, and The Intern remake. The megastar was last seen on the big screen in Chehre which had released in August this year.

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Instagram/ukchinafilm

British Asian filmmakers gain rare access to China’s entertainment industry at Third Shanghai London Screen Industry Forum

Highlights:

  • Forum brings UK and Chinese film professionals together to explore collaborations.
  • Emerging British-Asian talent gain mentorship and international exposure.
  • Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
  • Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
  • Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.

The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.

UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm

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