Skip to content
Search

Latest Stories

Alzheimer’s Research UK seeks volunteers to boost dementia awareness in south Asian communities

No prior knowledge or experience of dementia is needed to take up the role, as the volunteers will receive full training and support as part of the scheme.

Alzheimer’s Research UK seeks volunteers to boost dementia awareness in south Asian communities

Alzheimer’s Research UK, a leading charity specialising in finding preventions, treatments and a cure for dementia, is helping people from south Asian communities in Leicester with the opportunity to sign up to become Dementia Community Champions and contribute towards spreading awareness and understanding around the condition.

In a press release, the charity said that people from south Asian backgrounds are more likely to develop dementia than the general population of the UK. While the reason for that is to be fully ascertained, certain cultural and social factors and higher risk of other health conditions, such as heart disease and stroke, might play a role.


Recent reports have highlighted delays in seeking and receiving a diagnosis for dementia for people from south Asian backgrounds, as well as worse long-term health outcomes.

There is also under-representation of people from south Asian backgrounds in medical research studies, which means their findings are not representative.

To address the problem, Alzheimer’s Research UK is piloting a scheme to recruit people from south Asian communities across Leicester to become Dementia Community Champions.

Under this, volunteers will receive training about dementia, brain health, and risk factors for dementia, besides taking part in research.

Training will be delivered by a partnership between Alzheimer’s Research UK and South Asian Health Action (SAHA), a local charity in Leicester.

After their training concludes, the champions will receive ongoing support to share knowledge and information about dementia with their communities through day-to-day interactions, talks, and events.

The project is seeking people from south Asian backgrounds to take up the volunteer role and test out the approach.

No prior knowledge or experience of dementia is needed to take up the role, as volunteers will receive full training and support as part of the scheme. Most importantly, they will require a passion for raising awareness of dementia and a proactive attitude to seek out opportunities to champion dementia information in communities.

Almost one million people in the UK are living with dementia and over half of people in the UK know someone has been affected by the condition.

The condition, most commonly caused by Alzheimer’s disease, affects people’s ability to remember, think, plan, and communicate.

Currently, while there are treatments that can help the symptoms, no treatment is available in the UK to slow or stop the diseases that cause dementia.

Alzheimer's Research UK is dedicated to bringing about life-changing preventions, diagnosis, and treatments for the condition. Besides funding pioneering research, the charity works to challenge the way people think about dementia and reduce health inequalities.

Jess Tobin, information services manager who leads the project at Alzheimer’s Research UK, said, “Tackling health inequalities around dementia is vital to so that everyone can benefit from research breakthroughs. We are excited to work with Dementia Community Champions who can help spread information within local communities, reducing stigma around dementia and working to improve representation in research studies. After this pilot scheme, we hope to roll the programme out to other communities across the UK, building a network of Champions.”

Kirit Mistry, chair of South Asian Health Action Kirit Mistry, chair of South Asian Health Action

Kirit Mistry, chair of SAHA, said, “We are delighted to be partnering in the pilot of the Dementia Community Champions scheme, having seen the impact of dementia on our community across Leicester. Becoming a Dementia Community Champion is a valuable way to support and empower others through growing understanding of dementia and ways to look after brain health. Regardless of how much you currently know about dementia, we encourage people to step forward who are passionate about raising awareness of the condition in their community.”

Potential volunteers can find out more and apply at www.alzres.uk/DCC, or enquire by email dcc@alzheimersresearchuk.org or calling 0300 111 5 111.

More For You

Tributes paid to entrepreneur and philanthropist Rafiq M Habib

Rafiq M Habib (Photo: Habib University Foundation)

Tributes paid to entrepreneur and philanthropist Rafiq M Habib

TRIBUTES have been paid to Rafiq M Habib, a prominent Asian business leader, philanthropist and founding chancellor of Habib University, who passed away in Dubai earlier this month. He was 88.

News of his death was confirmed by Habib University, which described him as the “moral and visionary force” behind its creation. “His calm resolve and integrity shaped every step of this journey, and his belief in education’s role in serving the greater good continues to guide our mission,” the university said in a statement.

Keep ReadingShow less
migrant crossings

The man is suspected of using online platforms to advertise illegal boat crossings

AFP via Getty Images

Asian man held in Birmingham for advertising migrant crossings online

AN ASIAN man has been arrested in Birmingham as part of an investigation into the use of social media to promote people smuggling, the UK’s National Crime Agency (NCA) said on Monday (15).

The 38-year-old British Pakistani man was detained during an NCA operation in the Yardley area. He is suspected of using online platforms to advertise illegal boat crossings between North Africa and Europe.

Keep ReadingShow less
King Charles & Modi

King Charles III (L) poses with India's prime minister Narendra Modi (R) during an audience at the Sandringham Estate in Norfolk on July 24, 2025.

AARON CHOWN/POOL/AFP via Getty Images

King Charles marks Modi’s 75th birthday with Kadamb tree gift

KING CHARLES III has sent a Kadamb tree as a gift to Indian prime minister Narendra Modi on his 75th birthday on Wednesday (17).

The British High Commission in New Delhi announced the gesture in a social media post, noting that it was inspired by Modi’s “Ek Ped Maa Ke Naam” (One tree in the name of mother) environmental initiative. The sapling, it said, symbolises the shared commitment of the two leaders to environmental protection.

Keep ReadingShow less
Trump hails 'unbreakable' US-UK bond in Windsor Castle speech

US resident Donald Trump and King Charles interact at the state banquet for the US president and First Lady Melania Trump at Windsor Castle, Berkshire, on day one of their second state visit to the UK, Wednesday September 17, 2025. Yui Mok/Pool via REUTERS

Trump hails 'unbreakable' US-UK bond in Windsor Castle speech

US PRESIDENT Donald Trump on Wednesday (17) hailed the special relationship between his country and Britain as he paid a gushing tribute to King Charles during his historic second state visit, calling it one of the highest honours of his life.

It was a day of unprecedented pomp for a foreign leader. Trump and his wife Melania were treated to the full array of British pageantry. Then, the president sang the praises of his nation's close ally.

Keep ReadingShow less
Police officers

Police officers stand guard between an anti fascist group and Tommy Robinson supporters during an anti-immigration rally organised by British anti-immigration activist Stephen Yaxley-Lennon, also known as Tommy Robinson, in London, Britain, September 13, 2025.

REUTERS/Jaimi Joy

UK defends France migrant returns deal after court blocks first removal

THE British government has defended its new migrant returns deal with France after a High Court ruling temporarily blocked the deportation of an Eritrean asylum seeker, marking an early legal setback to the scheme.

The 25-year-old man, who arrived in Britain on a small boat from France on August 12, was due to be placed on an Air France flight from Heathrow to Paris on Wednesday (17) morning. But on Tuesday (16), Judge Clive Sheldon granted an interim injunction, saying there was a “serious issue to be tried” over his claim to be a victim of trafficking.

Keep ReadingShow less