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After Sushant Singh Rajput, Nitesh Tiwari casts Kriti Sanon for his next

According to reports, Bareilly Ki Barfi (2017) actress Kriti Sanon has been roped in to play the female lead in filmmaker Nitesh Tiwari’s next. The untitled film stars Sushant Singh Rajput as the male protagonist.

Earlier, the names of such actresses as Jacqueline Fernandez and Shraddha Kapoor were doing the rounds. However, a close source informs to an Indian daily that the makers are in final talks with Kriti Sanon. She is expected to sign the project on the dotted line soon.


If Kriti comes onboard for the yet-to-be-titled film, it will mark her second collaboration with Sushant Singh Rajput. The duo earlier headlined filmmaker Dinesh Vijan’s directorial debut Raabta (2017).

Nitesh Tiwari, whose credits include Chillar Party (2011), Bhoothnath Returns (2014) and Dangal (2016), is making his next under the banner of Nadiadwala Grandson Entertainment, headed by Sajid Nadiadwala.

Meanwhile, Kriti has a number of projects in her hand. She is currently shooting for Arjun Patiala. In addition to that, she will also be seen in Housefull 4, Panipat, Womaniya, and Luka Chuppi.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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