It’s that time of the year when you are thinking about a proper date that leaves you with unflinching love and immeasurable romance. Well, love surely doesn’t come with a particular rule book but there are certain norms and guidelines that you can follow to keep this Valentine’s Day an unforgettable one. From the right way of communication to the selected words expressing love – there are many things that you must check and cross-check to mark this day with lovely memories.
Book a table for two well in advance
There is always a rush in the best restaurants in town during Valentine’s Day. That’s why you must book your table well in advance so that you don’t need to face any last-minute adjustment. This date must not go wrong at any cost and that’s why you must extra cautious.
Comfortable Dress
It is a special day and you must look good and comfortable. So, if you still have not started to shop for this special date, then, go out now. Buy a dress that looks good on you and not something that you want. Also, while walking, sitting, or dancing, you must be comfortable in that dress otherwise you may land up in embarrassment. You can check date dress collection at Myntra or other websites and find something suitable for you.
Your appearance should not be Over the Top
Your attire speaks a lot about your overall personality. You must be comfortable in your dress as said above but again you must notice the cool yet romantic tone of this occasion. Don’t go over the top while going on a valentine's date. The whole get-up right from your dress to shoes, makeup to purse- should be apt and not loud.
Gifts & Flowers
While you are going to pick him/her up or in case you are meeting straight at the venue, you must not forget to greet your Valentine with flowers and gifts. A fresh bouquet of red roses along with a nicely packed gift box will set a romantic mood. You can check the impressive Valentine's Gifts Collection from Ferns N Petals and settle for your Valentine’s Day special presents.
Smooth Lips sans Bad Breath
On the other end of a proper valentine date lies a memorable kiss. For that, you must have smooth lips and of course a fresh breath. Remember that if you mess up this stage, there may not be any positive movement of this story. Carry mouth freshener so that you can freshen up right after your dinner. For smooth lips, use coconut oil daily for at least 10 days before 14th February.
No Body Odour, Please
You must not smell bad at all. A good smell always sets the right kind of mood and that’s why take a good shower using a fragrant shower gel and after you dress up use good brands of perfumes. A great fragrance will always make your partner comfortable around you. Also, while choosing your perfume you must know what his /her favorite fragrance is. If you are clueless about perfumes, then, you can check the perfumes collection at Nykaa.
Soft Music, Fragrant Candles, & Champagne
In case you have planned something indoor then you must not forget to decorate your room with fragrant candles and fill the air with soft romantic music. The music can be something of your partner’s choice or something that you both like. The fragrant candles will create a cozy vibe. Pour some nice champagne while enjoying a nice evening.
Be Yourself
This is the most important tip that you must remember while going on a valentine's date. Don’t try to impress the other person unnecessarily because after a certain point your acting might be caught. If you know less or nothing about his/her job or interests then politely say that and learn something new. Being yourself will save you from further mortifications.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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