As wedding season is round the corner . Choosing a lehenga for a wedding is no easy task. The bride is the center of attraction and therefore, selecting a lehenga for a wedding is quite intensive and nerve-racking decision you are ever going to make. So here are the top ten trending bridal lehengas for all the Bride to be.
1] Trail Lehenga
The number one trend in Indian Bridal Lehengas right now is the trail and brides are absolutely loving it. The right trail with the designer lehenga adds glamor and charm to the beauty of it. So, do something unique on your wedding and try a lehenga with the trail.
2] Jacket Lehenga
Lehengas with ankle-length jackets are becoming quite popular these days. Thanks to the top designers like Manish Malhotra and Satya Paul that this lehenga saree stunningly crafted to woo the brides all over the nation. The jackets come in different styles like opaque, silk or crepe and many other. These jackets are either worn in the place of choli or can be worn over the cropped blouse.
3] Anarkali Lehenga
Anarkali lehenga made their debut in ethnic wear a few years ago but the latest designs and styles always come with an amazement. No doubt they are doing surprisingly well for the brides in India and Pakistan.
4] Ombre Lehenga
Ombre has already taken over the hair color trends, nail paint trends, and the lip color trends and now it has been doing unexpectedly good in the bridal lehenga trends too. Ombre has become one my most favorite trends of this year.
5] Velvet Lehenga
Velvet lehengas might be too heavy but they are definitely being loved by the brides to be for what they do to their attire. If you are not willing to wear something that heavy, you can get a velvet choli with the silk lehenga or lehengas having velvet patch work on them.
6] Lehenga crafted with Mirror and Crystal
Some brides prefer light work instead of heavy embroidery done with zari and dori. Well, if that’s too much for you then you must try the lehengas with the embellishment of crystals and mirror work because they are just beyond stunning.
7] Contrast Border Lehenga
Some Indian designers have taken contrast work to a new level. Modern brides are not afraid of experimenting with the colors and they must try this contrast thing with their lehengas. It’s something fresh and unconventional to wear.
8] Long Sleeves
Long sleeves are also gaining a lot of popularity because of the royal look they offer. This result has become a great choice for the women who have weddings in winters.
9] Bundhgala Choli and Kurta Lehenga
Here come the Bundhgala Choli and Kurta lehenga – yet another great choice for the winter brides. These lehengas are with cropped bundh gala cholis, or long kurta style tops giving a gorgeous look to the bride.
10] Gota Patti Border
The gota border got trendy in 2014 and since then it has stayed in the hearts of brides as the prior option to wear at their weddings. Reynu Taandon and Ritu Kumar are the leading designers of this style where they come up with both wide and narrow embroidered borders.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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