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Saregama forms global partnership with Facebook

Pramod Thomas
By Pramod ThomasJun 03, 2020
Pramod Thomas
Pramod Thomas is a senior correspondent with Asian Media Group since 2020, bringing 19 years of journalism experience across business, politics, sports, communities, and international relations. His career spans both traditional and digital media platforms, with eight years specifically focused on digital journalism. This blend of experience positions him well to navigate the evolving media landscape and deliver content across various formats. He has worked with national and international media organisations, giving him a broad perspective on global news trends and reporting standards.
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SAREGAMA on Wednesday (3) announced a global deal with Facebook to license its music for video and other social experiences across Facebook and Instagram.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content, a statement said. Users will also be able to add songs to their Facebook profile, it added.

"Now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share," Saregama India managing director Vikram Mehra said.

Saregama has a catalogue of over 100,000 songs across many different genres including film songs, devotional music, ghazals and indipop in more than 25 languages.

"Saregama will allow people, globally, to use their favourite retro Indian music to further enrich their content on our platforms," said Manish Chopra, director and head of partnerships at Facebook India.

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