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Sara Ali Khan to pair opposite Kartik Aaryan

A couple of weeks ago, we had reported that newcomer Sara Ali Khan, who is set to make her Bollywood debut with Abhishek Kapoor’s Kedarnath, was being considered by filmmaker Imtiaz Ali for his next project. The latest we hear that the actress has given her nod to play the female lead in the untitled movie.

Before finalizing Sara Ali Khan for his upcoming directorial venture, Imtiaz Ali had already locked Sonu Ke Titu Ki Sweety (2018) actor Kartik Aaryan to play the male lead. The audience is excited to see this fresh pairing on celluloid.


“It is incredible that an actor is not just being approached for many films before her debut, but is also gutsy enough to sign on fresh films before her release. Normally, actors, especially the star kids, wait till the release of their debut film to see the response so that they can position their career graph and also work on the monies that they will get in the future. Sara, on the contrary, seems to be following her instinct on signing film projects,” says a trade source.

Sara Ali Khan’s debut vehicle Kedarnath is set to hit screens on 7th December. Her second venture Simmba, co-starring Ranveer Singh, releases two weeks after the release of Kedarnath, on 28th December.

It looks like Sara is indeed on a roll!

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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