Priyanka Chopra falls prey to deepfake

After Rashmika Mandanna, Katrina Kaif, Alia Bhatt, and Kajol, another deepfake video of a prominent personality from showbiz has gone viral on social media.

The latest deepfake video on the Internet features none other than Priyanka Chopra.

The video showing Chopra promoting brands and giving investment ideas is doing the rounds on social media.

However, a close look at the video makes it clear that her voice is edited and her lines have been replaced with a fake promotion of a brand.

"I would like to recommend the project of my good friend, her name is Ruchi Bhalla. You can earn up to 300,000 rupees per week. All you need to do is subscribing to her Telegram channel and follow her instructions write to her that you came from me. And you will receive individual condition," Chopra can be seen saying in the video.

Unlike other actresses, Priyanka's face was not edited over controversial videos.

For those not in the know, a deepfake is a type of synthetic media that uses artificial intelligence to manipulate or generate visual and audio content, often with a malicious motive, to appear authentic.

Meanwhile, India’s Union Minister Rajeev Chandrasekhar on Tuesday met social media platforms to review progress made by them in tackling misinformation and deepfakes and asserted that advisories will be issued in the next two days to ensure 100 per cent compliance by platforms.

New, amended IT Rules to further ensure compliance of platforms, and the safety and trust of online users are actively under consideration, Chandrasekhar said in a post on X.

During Tuesday's meeting, platforms were clearly told that there are criminal consequences to such user harms, mapped even under existing laws.

News agency PTI reported, that some platforms have complied, and those "slow" in doing so have been given additional time.

The government, in Tuesday's meeting, has made it amply clear that it will continue with its "zero tolerance approach" on user harm arising from misinformation and deepfakes.

Stay tuned to this space for more updates!