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Nikkhil Advani on continuously working throughout the lockdown

There is no denying the fact that Coronavirus brought the entire world to its knees. All institutions and establishments across the globe remained shuttered for months in order to prevent the spread of the pandemic.

But there were some people who continued to work throughout the lockdown, if not completely, then at least partially. One of those lucky people is filmmaker Nikkhil Advani, who is known for successful films like Batla House (2019), D-Day (2013), and Kal Ho Na Ho (2003). Not just the filmmaker himself, his team as well as his production house, Emmay Entertainment, has also been functioning for weeks now.


“We have been continuously working, for weeks now. And I am happy that we continued to function throughout, as it kept me as well as my team in great spirits. As I always maintained, for how long anyone could have locked themselves at home? In fact, my office, too, has been continuously open, with my team constantly working from there,” says Advani.

The filmmaker currently has several projects at various stages of development. While a cross-border love story from his production house resumed shooting last week, his co-production Bell Bottom is being shot in Scotland. Recce for Satyamev Jayate 2 has also begun in Lucknow.

“Milap (Zaveri) recently went to Lucknow for recce of Satyameva Jayate 2, so that will start soon. Then, we have a show with Naseeruddin Shah and then, the other series on Mughals is slated to start soon with Shabanaji (Azmi),” the filmmaker informs.

Apart from bankrolling several films and web shows under Emmay Entertainment, Nikkhil Advani is also working on his next directorial offering Gorkha, starring John Abraham in the title role. Indoo Ki Jawani, one of his upcoming production outings, is currently at the editing table.

Keep visiting this space for more updates from the world of entertainment.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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