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Netflix shares first look at Bhansali's 'Heeramandi

Bhansali recently announced his next feature film Love & War, starring Bhatt, Ranbir Kapoor and Vicky Kaushal.

Netflix shares first look at Bhansali's 'Heeramandi

Sanjay Leela Bhansali's first streaming show Heeramandi: The Diamond Bazaar will premiere on Netflix in 2024 and the streamer shared the first look of the much-anticipated project on Thursday.

Backed by Bhansali Productions, the upcoming show stars Manisha Koirala, Sonakshi Sinha, Aditi Rao Hydari, Richa Chadha, Sharmin Segal, and Sanjeeda Sheikh.


According to a press note issued by the streamer, Heeramandi: The Diamond Bazaar is an epic saga of love, power, revenge, and freedom.

"In the midst of a power struggle in Heeramandi, a young heir caught in the crossfire chooses love over succession, disrupting the status quo. Set in pre-independent India against a burgeoning freedom movement, the final thread holding the art of tawaifs (courtesans) is put to the test," read the synopsis of the series.

Based on the concept by Moin Beg, the series is created and directed by Bhansali. He also serves as producer on the show alongside Prerna Singh.

Heeramandi: The Diamond Bazaar is Bhansali's 14-year passion project. His last directorial effort was the Alia Bhatt-starrer Gangubai Kathiawadi, which won five National Awards last year.

Bhansali recently announced his next feature film Love & War, starring Bhatt, Ranbir Kapoor, and Vicky Kaushal.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
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  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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