ACCLAIMED music producer Rishi Rich recently launched his new record label Break The Noise with the single Das De Tu, which teamed up British singer Jagtar with American rap talent Rush Toor.
Hailing from Malaysia and living in San Francisco Bay Area, America, Rush Toor is a naturally gifted rap talent who has been influenced by artists like 2Pac, Biggie, Wu-Tang, Kendrick, Drake, Kanye and Bone Thugs. The ambitious artist wants to make a mark globally and share his passion for music.
Eastern Eye got Rush Toor to select 10 songs he loves.
Signs by Drake: I don’t even know where to start. This track is just a big mood from the composition, to the vocals. I mean it’s a Drake song, so you really can’t go wrong!
Come Through and Chill by Miguel Ft. J Cole: As soon as I heard this track, I knew it was a keeper. You can play this anywhere and anyone can vibe to it. This was my jam for a solid year when it first came out. I don’t think I’ll ever get tired of this track.
Best Part by Daniel Caesar & H.E.R: This has to be one of the purest songs I’ve had the pleasure of listening to. Their voices, mixed with the composition, is just so amazing and it makes you want to sing along or sing it to your loved one. Definitely a piece of art.
Chase The Money by E40 Ft. Quavo, Roddy Ricch, A$AP Ferg, ScHoolboy Q: Slapper, that’s all I can say. I gotta hold it down for the Bay with this one.
Ambitionz Az a Ridah by 2Pac: I feel like my top 10 list wouldn’t be complete without a 2Pac track. This one takes it to the roots with a piano riff, which even the newer generation can recognise.
Dreams and Nightmares by Meek Mill: When I first heard this song, I wasn’t really feeling the vibe of it, so I dropped it for a few weeks. Honestly, after I heard it for the second time, I was hooked. Maybe the first time I heard it on a phone and not in the car, but when you put the volume all the way up and start driving, this gives you goosebumps. I got straight chills when Meek goes, ‘hold on wait a minute, ya’ll thought I was finished.’
In Your Eyes by The Weeknd: Anytime a Weeknd song hits your speakers, you just know it is gonna be good! This guy’s vocals are off the charts with highs no one can match in this industry. I feel like his compositions are the true reason I like his music. They are abnormal, funky and just work. If MJ were alive today, he’d probably pass the torch to this guy.
Who’s Lovin’ You by The Jackson 5: Speaking of MJ, here is one of my favourite tracks by him and his brothers. This song is a testament to the raw talent that came from that group, specifically MJ. No matter how young or old you are, if you pour your heart into something, you can achieve it all.
Otra Noche en Miami by Bad Bunny: Honestly, I don’t understand a word in this song besides Miami, but damn this track is amazing. This goes to show you that music is universal and can bring all sorts of people together. Who would have thought an Indian kid born in Malaysia and raised in the USA would end up having one of his top 10 tracks be from a guy born in Puerto Rico rapping in Latin? Mind equals blown!
Barking by Ramz: When I first heard this song, I was totally hooked. This man knows how to make a catchy hook. The tune just flows and has a very unilateral direction that makes you interested in what he’s gonna say next. Honestly, it is hard to make a top 10 list – seeing as I am an artist and have an appreciation for many tracks, but I just had to put this one in there for good measure.
BBC Asian Network is starting a new show called Asian Network Trending.
The show runs for two hours every week and is made for young British Asians.
It covers the topics that matter most to them like what’s trending online, questions of identity, mental health etc.
Amber Haque and the other hosts will share the show in turns, each talking about the issues they know and care about.
The network is moving to Birmingham as part of bigger changes behind the scenes.
Speaking up isn’t always easy. This show gives young people a space where their voices can be heard. Music on the radio, sure. Bhangra, Bollywood hits, endless remixes. But real conversations about identity, family pressure, mental health? Rarely. Until now.
From 27 October, Asian Network Trending goes live every Wednesday night for two hours of speech instead of beats. The first hour dives into trending news; the second hour goes deeper into family expectations, workplace racism, LGBTQ+ issues, and mental health stigma. And it’s not just one voice. Amber Haque and other rotating presenters keep it fresh.
Young British Asians finally hearing voices that reflect their experiences and challenges Gemini AI
What exactly is Asian Network Trending?
Two shows in one, really.
First hour: The hot takes. Social media buzzing? Celebrity drama? Immigration news? Covered while it’s relevant.
Second hour: The deep dive. One topic per week, unpacked with guests and people who know what they are talking about. Mental health, dating outside culture, career pressures, unspoken hierarchies, all of it finally getting the airtime it deserves.
Head of Asian Network Ahmed Hussain said the new show was designed to give space for thoughtful and relevant conversation. “It’s a bold new space for speech, discussion and current affairs that reflects the voices, concerns and passions of British Asians today,” he said.
Why go for a rotating hosts format?
It is because you can’t sum up the “British Asian experience” with just one voice. A kid in Leicester whose family speaks Gujarati has a very different life from a Punjabi speaker in Southall and a Muslim teen’s day-to-day reality isn’t the same as a Hindu’s or Sikh’s. Then there’s money, family pressures, school, work, and everyone is navigating their own different path.
Why now? Why speech radio?
British Asians are visible, sure. Big festivals, business power, cultural moments. Yet mainstream media often treats the community like a footnote.
Music connects to heritage, yes. But it can’t talk about why your mum nags about you becoming a doctor when you want to study film. Radio forces that engagement, intimacy, and honesty.
Surveys back it up. 57% of British South Asians feel they constantly have to prove they are English. 96% say accent and name affect perception. This show is a platform for those contradictions to exist out loud.
Who’s on air and why does it matter?
Amber Haque is first up, but the rotating system means different voices each week. BBC Three and Channel 4 experience under her belt helps navigate sensitive topics without preaching.
Representation isn’t just faces. It’s who decides what stories get told, who gets to question, who sets the tone. Asian Network Trending is designed to widen that lens, not narrow it.
What topics will the show cover?
Identity and belonging: balancing Britishness and South Asian heritage.
Mental health: breaking taboos in families.
Careers: that awkward "but why?" when you mention graphic design and the side hustle your parents call a hobby.
Relationships: the 'who's their family?' interrogation and the quiet terror before saying you're gay.
Community: the aunty and her "fairness cream" comments or the gap between your life and your grandparents' world.
Challenges and stakes
British South Asians aren’t all the same. Differences in religion, language, region, and class make their experiences varied and complex. Cover one slice and you alienate the rest. Go too safe and the younger audience won’t listen. Go too risky and conservative backlash is real.
Another big challenge: resources are tight.
Speech radio costs money: producers, researchers, fact checks.
Can it sustain deep conversations without cutting corners? That is the test.
What could success look like?
Not just ratings. Real impact: young people hear themselves articulated, families spark conversations, new voices get a platform and ultimately policymakers listen. Even a single clip prompting debate online counts. The proof is in that engagement, in messy human response, not charts.
A mic, not a manifesto
This launch isn’t a cure-all. It’s a step, a loud, messy one. It hands the mic to people who mostly spoke filtered, cautious words. Let it stumble, argue, and surprise. Let it be uncomfortable. If it does that even sometimes, it has already done its job. Because for the first time, British Asian youth get to hear themselves, not through music, not as a statistic, but as real, living voices.
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