How Amitabh Bachchan turned Kaun Banega Crorepati into a cultural phenomenon
Far from being just another televised quiz show, the Indian version of Who Wants to Be a Millionaire? became an enduring brand
Amitabh Bachchan
By Dharmesh PatelNov 30, 2024
WHILE the 2000 film Mohabbatein revitalised Amitabh Bachchan’s film career, it was Kaun Banega Crorepati (KBC) that transformed the legendary actor’s fortunes overnight.
Far from being just another televised quiz show, the Indian version of Who Wants to Be a Millionaire? became an enduring brand, thanks to its megastar host. It bridged the gap between television and Hindi cinema, inspired the acclaimed novel Q&A, and influenced the Oscar-winning film Slumdog Millionaire. The show also changed lives, delivered iconic catchphrases, and brought families together. Now, 24 years later, KBC continues to thrive in its sixteenth season.
Eastern Eye celebrates Kaun Banega Crorepati’s legacy, its impact, and how Amitabh Bachchan, the king of the big screen, became the undisputed ruler of the small screen.
Amitabh Bachchan: Just as he changed the face of Indian cinema in the 1970s, the Big B revolutionised television nearly 30 years later by hosting KBC. His stylish presence, magnetic charm, and unmatched spontaneity elevated the show to iconic status. Even when Shah Rukh Khan hosted season three in 2007 during Bachchan’s health issues, ratings dropped significantly until the Big B returned in 2010.
Family-friendly: The primetime show has always thrived on content suitable for all ages. Its clean, engaging entertainment connects with a cross-generational audience like no other show. The quizzical nature of KBC makes it both educational and informative. Host Amitabh Bachchan speaks fluently in chaste Hindi, frequently imparting wisdom and condemning profanity. He concludes each episode with uplifting or thought-provoking messages that reinforce strong family values.
Celebrities: Almost every A-list Bollywood actor, as well as prominent sports personalities and dignitaries, has appeared as a guest on the show. Whether promoting films, encouraging health and fitness, or raising awareness about important issues, these high-profile names add star power. Their camaraderie with Amitabh Bachchan boosts the entertainment value, and their prize money is always donated to charitable causes.
Children: Amitabh Bachchan recognises the importance of empowering future generations. He has hosted special episodes dedicated to children, with young contestants in the hot seat and an all-kid audience cheering them on. Beyond giving them centre stage, Bachchan dresses casually and interacts with them in a playful and engaging manner. He inspires them to pursue their dreams and build a brighter future for themselves and their country.
Life-changing: With most participants coming from humble or disadvantaged backgrounds, KBC provides opportunities otherwise out of reach. For many, even winning a small amount is life-changing. While the question “What will you do with your winnings?” on Who Wants to Be a Millionaire? often elicits answers like “holiday,” “new car,” or “bigger house,” on KBC, it is more commonly met with “educate my brother,” “clear my father’s loan,” or “pay for my mother’s operation.” KBC not only runs longer than other versions but airs more frequently, transforming more lives in the process.
Traditions: KBC airs during the festive season, with Navratri and Diwali being the most prominent and vibrant occasions. The set is illuminated with lamps, adorned with flowers, and decorated with themed elements. Traditional songs and folk dances immerse viewers and audiences in the celebrations. Amitabh Bachchan also embraces the spirit by swapping his signature English suits for traditional Indian attire. His birthday on October 11 also coincides with this period, marked by a special episode featuring retro performances and personal and professional stories from the actor.
Magic moments: Amitabh Bachchan’s trademark humility and wit have created countless memorable episodes over the years. Contestants with quirky personalities, unique stories, or impressive capabilities have often left him amused, emotionally moved, or awestruck. Other highlights include Bachchan reciting his father Dr Harivanshrai Bachchan’s poetry, sharing nostalgic moments, and adding humour through practical jokes and offbeat performances. One standout moment was his doublerole cameo as Lallan Bihari in season seven.
Surpasses original: While inspiration from Hollywood isn’t new to India, Kaun Banega Crorepati has far outshone its source, Who Wants to Be a Millionaire? Changes in the format and continuous evolution have brought KBC greater success, higher ratings, more entertainment value, and unmatched longevity compared to its western counterpart. Its multilayered approach adds depth, from Bachchan’s interactive conversations with the computer to his iconic catchphrases and unparalleled hosting skills, making the Indian version a clear winner.
Inspiring: Each episode begins with Amitabh Bachchan energising viewers and the audience as he runs onto the set. At 82, he continues to inspire with his profound messages while hosting the show. The superstar also encourages contestants to share their motivational stories and journeys to the hot seat, offering the nation moments of inspiration. These real-life narratives even inspired the Oscar-winning 2008 film Slumdog Millionaire.
Spin-offs: The immense success of KBC has inspired versions in various Indian languages, including Bengali, Tamil, Marathi, Kannada, Malayalam, and Telugu. These adaptations have entertained diverse audiences while providing opportunities for people to win lifechanging amounts of money, further highlighting the Hindi show’s monumental impact.
Catchphrases: The show has delivered iconic lines that have become part of popular culture, thanks to Amitabh Bachchan’s smooth delivery. The most memorable is “lock kiya jaye?” (shall we lock the answer?), which the host uses when a contestant finalises their answer.
Big (B) jackpot: While contestants come to KBC hoping to change their fortune, for many, the true prize is meeting Bachchan. Beyond his on-screen interactions, he engages with the audience during filming breaks and off-camera moments. He ensures every audience member gets a photo opportunity at the end of each episode, making everyone feel like a winner on Kaun Banega Crorepati.
INDIAN cricket has signed Apollo Tyres as its new lead sponsor after fantasy sports platform Dream11 ended its contract following a government ban on online gambling.
The men's team travelled to the United Arab Emirates for the ongoing Asia Cup without a sponsor on their shirts after Dream11 exited the deal, which was worth about $44 million and was set to run until 2026.
The Board of Control for Cricket in India (BCCI) said the new contract with Apollo Tyres runs until March 2028. While the value was not disclosed, the board said it is higher than the previous deal.
"The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket," the BCCI said in a statement.
BCCI Secretary Devajit Saikia said, "We are excited about this being Apollo's first major sponsorship in India cricket, which speaks volumes about the sport's unparalleled reach and influence. This is more than a commercial agreement; it's a partnership between two institutions that have earned the trust and respect of millions."
Apollo Tyres Vice-Chairman and Managing Director Neeraj Kanwar said, "Cricket's unmatched popularity in India and worldwide makes it an honour for us to become the national team lead sponsor of Team India."
The Apollo Tyres logo will appear on the jerseys of the Indian men's and women's teams across all formats.
Last month, the Indian parliament passed a law banning online gambling. The government said gambling platforms had caused financial distress, addiction and even suicide, and were linked to fraud, money laundering and terrorism financing. Fantasy sports apps such as Dream11 continue to operate, though for prizes and not cash.
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Nvidia boss Jensen Huang has said he is “disappointed” following reports
China’s Cyberspace Administration has reportedly ordered tech firms to stop using Nvidia’s AI chips
Nvidia CEO Jensen Huang says he is “disappointed” but will remain “patient”
Huang is visiting the UK alongside other tech leaders during Donald Trump’s state visit
Nvidia became the world’s first $4tn company earlier in 2025 amid the AI boom
Huang responds to reported China directive
Nvidia boss Jensen Huang has said he is “disappointed” following reports that China has told its leading technology firms to halt purchases of the company’s artificial intelligence chips.
Speaking to reporters in the UK, Huang added that he would remain “patient” in light of the reported order from China’s internet regulator, the Cyberspace Administration. “There are a lot of places we can’t go to, and that’s fine,” he said.
Background to chip restrictions
Nvidia is the world’s leading chipmaker, central to the global AI boom with its processors powering data centres worldwide. China, meanwhile, has been working to develop its own semiconductors as part of a broader AI strategy to reduce reliance on US technology.
The company had already faced restrictions in China. Its most advanced chips were previously banned from sale to the country before US President Donald Trump reversed the decision in July. As part of an unusual arrangement, Nvidia must pay 15% of its Chinese revenues to the US government.
Financial Times report
According to the Financial Times, China’s Cyberspace Administration recently told domestic technology firms — including major players such as DeepSeek, Tencent and Alibaba — to stop buying Nvidia’s specially designed China-market chips.
Shares in Nvidia were down more than 1% in pre-market trading following the news.
Support for US policy
Asked about the geopolitical tensions, Huang said he would support the US as it sought to resolve the issues and would convey the same message directly to President Trump if asked.
Huang is one of several technology leaders, including Microsoft CEO Satya Nadella, attending Trump’s state visit to the UK. They are expected to join a state banquet on Wednesday evening.
UK investment and tech collaboration
Despite the reported setback in China, Nvidia has continued to expand its footprint elsewhere. The company recently announced it would supply chips to the Stargate UK data centre, a major project in north-east England involving OpenAI, Arm and NScale. The commitment forms part of a broader UK-US technology pact.
Valuation milestone
Nvidia became the first company in the world to surpass a $4tn (£2.9tn) market valuation earlier this year, underscoring its dominance in the AI sector even as geopolitical tensions shape its global reach.
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Tagenarine Chanderpaul. (Photo by PAT HOELSCHER/AFP via Getty Images)
BATSMEN Tagenarine Chanderpaul and Alick Athanaze were recalled to the West Indies ranks when they were named in the squad to tour India on Tuesday (16) while left-arm spinner Khary Pierre is included for the first time.
The two-Test series, with matches in Ahmedabad and Delhi, marks the West Indies' first tour to India since 2018 and forms part of the World Test Championship.
Neither Chanderpaul nor Athanaze were involved in the recent series against Australia but have been included to bolster the top-order batting.
"The return of Tagenarine Chanderpaul is to help transform our fortunes at the top of the order given the recent struggles, with Alick Athanaze being added for his strengths and qualities against spin bowling," said head coach Daren Sammy.
Pierre, meanwhile, has been included as the second specialist spinner in the squad after strong performances in the West Indies championship, where he claimed a chart-topping 41 wickets at an average of 13.56.
"Khary is included for the first time as our second spinner in what we expect to be helpful conditions," said Sammy.
Another left-arm spinner Gudakesh Motie, who has not figured since the second Test against Pakistan in Multan in January, has been rested for this red-ball series to focus on the upcoming limited-overs schedule which includes the T20 World Cup in February and March.
West Indies, who are ranked eighth in the Test rankings, face a stiff test against the fourth-ranked side who are always so strong on home soil.
"Playing in the subcontinent always presents a challenge and we have selected a team to be competitive in these conditions." said Sammy.
Spain leads a growing boycott movement, with Ireland, the Netherlands and Slovenia also refusing to participate if Israel competes.
The European Broadcasting Union (EBU) is in crisis talks, extending its decision deadline to December 2025.
The situation draws direct comparisons to Russia’s exclusion in 2022, creating a precedent the EBU must now navigate.
The core dilemma pits Eurovision’s non-political ideals against the stark reality of a humanitarian crisis.
The Eurovision Song Contest, that glitter-drenched annual spectacle of pop and unity, is staring into the abyss. The escalating call for a Eurovision boycott over Israel's participation, against the backdrop of the ongoing Gaza conflict, has put the organisers into their most severe political crisis yet. This isn't just about another song entry but a fundamental clash between the contest's cherished apolitical fantasy and the inescapable geopolitics of the real world, threatening to tear the competition apart from within.
Spain announces withdrawal from Eurovision over Israel participation amid growing boycott movement Instagram/eurovision
What is causing the Eurovision 2025–2026 crisis?
The main trigger is Israel’s ongoing military campaign in Gaza. Casualty figures reported by the Hamas-run Gaza Health Ministry exceed 64,000 Palestinians by September 2025, drawing international scrutiny. Several European countries argue that Israel’s presence in a major cultural event like Eurovision would appear to normalise the humanitarian crisis. On the other hand, Israel insists participation is purely cultural and unrelated to politics.
What countries are boycotting Eurovision over Israel?
So, which nations are taking this stance? The movement gained its most significant momentum with Spain's announcement. Its public broadcaster, RTVE, issued a decisive statement, confirming an overwhelming vote to withdraw. The organisation cited Israel's military actions in Gaza and stated it could not, in good conscience, "look the other way." This move is particularly consequential as Spain is one of the "Big Five" major financial contributors to the contest.
They were swiftly followed by Ireland’s RTÉ, which deemed participation "unconscionable" given the situation in Gaza. Public broadcasters in the Netherlands and Slovenia subsequently aligned with similar positions. Iceland's broadcaster has also indicated it is considering its position, formally "reserving the right" to withdraw. This is not a peripheral protest but a movement emerging from within the contest's core European membership, raising questions about which other countries may follow.
How is the EBU handling the Eurovision boycott calls?
The European Broadcasting Union faces an immense challenge. Its standard operating procedure of promoting unity through music appears insufficient for this geopolitical dilemma. The gravity of the situation can be seen in its unprecedented decision to delay the standard deadline for participation confirmations to mid-December 2025. This extension is dedicated to extensive consultation with all member unions in an effort to find a viable resolution that preserves the contest's integrity.
Concurrently, the EBU has been forced to publicly deny reports from Israeli media outlets suggesting it had advised Israel to withdraw voluntarily to avoid a "humiliating elimination," calling these claims false.
Is this Eurovision situation similar to Russia's exclusion?
This comparison forms the crux of the debate for many. The 2022 exclusion of Russia following its invasion of Ukraine established a clear precedent; the EBU justified its decision by stating Russia's participation would "bring the competition into disrepute."
Boycott advocates now argue that the same standard must be applied consistently, questioning why Israel's actions in Gaza do not merit an identical response. The EBU will likely attempt to differentiate the cases based on nuanced legalities of membership and the operational independence of the respective national broadcasters. However, in the court of public and political opinion, the perception of a double standard is a significant threat to the EBU's credibility.
What are the arguments for and against the boycott?
Proponents of the boycott base their position on principles of human rights and conscience. They stress the extensive civilian casualty figures reported by authorities in Gaza, alongside assessments from UN agencies, to argue that Israel’s inclusion on a cultural platform constitutes a form of normalisation of the ongoing conflict.
Conversely, opponents of a boycott contend that cultural events must remain separate from political disputes. They caution that excluding a nation’s artists could veer into prejudice and stress that the Israeli broadcaster, Kan, operates with editorial independence, unlike the state-controlled media of Russia. There is no clear, unambiguous resolution that will satisfy all parties.
What happens if Israel is allowed to compete in Eurovision 2026?
Should the EBU permit Israel's participation, an immediate and consequential withdrawal of several key members is all but certain. The loss of Spain, a major funder, would represent a serious financial and credibility blow. The subsequent absence of Ireland, the Netherlands, Slovenia, and potentially others would noticeably diminish the contest's scale and diversity.
Furthermore, the event itself would likely become a focal point for large-scale protests, potentially disrupting the broadcast and overshadowing the musical competition, further alienating segments of its global audience.
What happens if Israel is excluded from Eurovision?
An exclusion would trigger a different but equally severe crisis for the EBU. It would face vehement accusations of hypocrisy and double standards, particularly from Israel and its allies. The move could prompt legal challenges and potentially lead to Israel's permanent withdrawal from the union.
It would also establish a new and far-reaching precedent for excluding countries involved in international conflicts, fundamentally transforming Eurovision from an inclusive cultural space into an institution that makes overt political judgements.
The future is decidedly uncertain. The EBU is confronted with a dilemma where any decision carries significant negative consequences. The upcoming General Assembly in December is going to be a tense and potentially historic meeting. While some have speculated about a compromise, such as Israel participating under a neutral banner, the EBU has denied pursuing this option.
The underlying truth is that Eurovision has always been intertwined with politics, from historical participation under authoritarian regimes to contemporary voting blocs. The current crisis has simply stripped away the glittering façade, forcing a direct confrontation with this reality. The contest's future will depend on navigating a path that may not exist, balancing its ideals against an increasingly polarised world.