Skip to content
Search

Latest Stories

India’s sports stars dismayed at Salman Khan move

India’s sports stars have reacted with dismay after Bollywood’s Salman Khan was appointed goodwill ambassador for India’s Olympic team in the Rio Games later this year.

Khan, who was cleared last year of killing a homeless man in a hit-and-run crash, was named by the Indian Olympic Association (IOA) on Saturday to boost public support for the team in a country obsessed with cricket.


But Olympic wrestler Yogeshwar Dutt questioned how a film star was qualified to promote the country’s athletes, suggesting the appointment of well-known sports persons instead—including those who had represented their country.

“Everybody has the right to promote movies in India, but Olympics is not a place to promote films,” Dutt, who won bronze at the 2012 Olympics in London, said on Twitter.

“Can anyone tell me what is the role of good will ambassador? Why are you fooling the public?” he said.

Khan’s appointment comes months before the release of his new film “Sultan” in which he plays a wrestler.

Former Olympian Milkha Singh, known as “the Flying Sikh” and considered a sprint legend in India, said the government should intervene to overturn the decision.

“India has produced so many sports persons who have given their sweat and blood for the country,” said Singh.

“I want to ask has Bollywood ever made any sportsperson an ambassador for any of their mega events?” said Singh, who finished fourth in the 400-metres final at the 1960 Olympics in Rome after starting favourite.

The IOA defended the decision, saying young people identified with the 50-year-old actor who is one of Bollywood’s biggest box office draws.

Khan, acquitted of culpabale homicide in December, won support from other well-known sports people including shooter Abhinav Bindra, who won gold in 2008 in Beijing.

“If Salman Khan can promote the Olympics, it makes strategic sense,” he told the NDTV news channel.

More For You

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

Keep ReadingShow less