Style expert offers wardrobe tips for autumn/winter
We are in the full swing of autumn. The summer holidays are over, and the festive period is on the horizon.
But first things first, is your autumn/winter wardrobe ready? With the change of season, you’ll see a range of new collections on the high street celebrating the latest trends. You will be starting to dig out all your layering pieces and getting ready to style your favourite knitwear.
Before you invest in anything new, though, remember to do a wardrobe declutter – remove items that no longer work for you and remember to look at the pieces that had been put away over the warmer months.
Once you know what you have and what might be missing, you can use my run down of the six latest trends to fill those gaps.
Keep it bright: Heading to autumn/winter might make you think about toning down the bright colours and opting for more muted or cooler shades. However, the colourful trend for dopamine dressing is continuing into the colder months.
This is the perfect opportunity to use any pieces from the summer that can be re-worn in a new way. Think layering with knitwear, blazers and coats to rework a more summer-like piece.
Looking at Pantone’s colours for the season, my favourites include Dragon Fire, a bright and bold orange that blazes with energy and excitement. I also love Spicy Mustard, which is a gorgeous warm mustard that is strikingly exotic, and the gorgeous flourishing foliage vibes of Abundant Green. You’ll be seeing green everywhere. Try a monochromatic outfit in head-to-toe green, and mix with tones of blue for a serene yet on-trend look, or add in your autumn/winter neutrals for a more toned-down look.
&Other Stories sequin skirt; www.stories.com
Party wear, sequins, and embellishments: After Covid, we’re still very much enjoying being out and about. Take sequins and embellishments into your daytime looks to give an added wow factor. Think sequin skirts and embellished tops to add some special sparkle.
With sequins, try shopping vintage or re-wearing pieces you already have. Shopping second-hand or only investing in timeless pieces means you can extend their lifecycle and reduce their impact on the environment. Try pairing them with casual sneakers or a cosy roll-neck to bring them into your daytime wardrobe.
Bomber jackets: This is a fun one. Bomber jackets are making a comeback this season. Although more of an oversized piece, try pairing with jeans or a feminine satin skirt to keep the base pieces fitted on your frame. For those wanting to be bang on trend, pair with other oversized pieces like a loose-fit shirt and wide-leg jeans. But think before you invest. Can you get the most wear out of a bomber or will it be worn once with one look, never to make an appearance again? It’s a trend now, but might not be for everyone.
Loewe Puzzle small leather shoulder bag; www.selfridges.com.
Colourful bags: Want to add colour but not in a full outfit? Then try adding a pop of colour with your handbag. It’s a great way to bring colour into the colder months without struggling to find full outfit combinations. A hit of a brighter colour in your accessories can bring your neutrals to life without having to invest in lots of matching pieces.
Fringing and tassels: Great for adding texture, movement and interest to an outfit. I love the idea of a fringed skirt or fringing on a jacket. It’s such a fun way to add interest to a basic outfit and take your capsule wardrobe to the next level. We’re seeing this across jackets, skirts, dresses, shirts, and bags – endless options to add something extra to your autumn/winter wardrobe.
Mango mini skirt with rhinestones; shop.mango.com
Keep it mini: Minis were all the rage for spring/summer and they aren’t going anywhere for the autumn/winter season. You might need to add a pair of tights or long boots, but you will be bang on trend.
These are my top autumn/winter trends. By now you’ll know my advice is to always be sure that what you are investing in can be worn time and time again in new and interesting ways. Invest in good quality items or try vintage shops to ensure you are extending the lifecycle of a piece. I can’t wait to see you all in your autumn/winter ‘fits’.
Neelam Mistry-Thaker is a fashion expert, personal stylist, and style coach. Visit Instagram: @NeelamPersonalStylist, Facebook: Neelam Personal Stylist and www.neelampersonal stylist.com
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Lucky Jainspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Lucky Jain’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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