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Diljit Dosanjh, Sia collaborate on fusion track 'Hass Hass'

Sia said it has been really difficult for her to speak in Punjabi, but she had a gala time working on the song.

Diljit Dosanjh, Sia collaborate on fusion track 'Hass Hass'

Punjabi star Diljit Dosanjh and Australian singer Sia on Friday released their maiden musical collaboration "Hass Hass", an upbeat fusion of Indian pop and international beats.

Diljit and Sia worked with music producer Greg Kurstin for the song. For Sia, known for global chartbusters such as "Cheap Thrills" and "Unstoppable", "Hass Hass" marks the first-ever Indian collaboration and demonstrates her versatility as an artist as she sings in Punjabi with Diljit.


Sia said it has been really difficult for her to speak in Punjabi, but she had a gala time working on the song.

"'Hass Hass' was made with so much love. Speaking Punjabi is much harder than you think; I sweated through my entire dress, trying so hard to get it right," the Australian singer-songwriter said in a statement.

"It's been absolutely fantastic collaborating with Sia. Sia lending her vocals in Punjabi is quite effortless. I'm sure the track will touch the hearts of all music lovers across the globe," added Diljit.

"Hass Hass" is the latest international collaboration for the Punjabi singer, who performed at the popular Coachella Music Festival in April. He has since created songs with global artists Tory Lanez, Diamond Platnumz, and Anne Marie.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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