SS Rajamouli was a big name down South, but after the Baahubali franchise the filmmaker now surely has a huge fan base across India and even internationally. Everyone is super excited for his next directorial titled RRR which stars Ram Charan, Jr NTR, Ajay Devgn, and Alia Bhatt.
The shooting of the film was stalled due to the pandemic and resumed a few days ago. Rajamouli had posted on Instagram, “#WeRRRBack Life has already become a new normal. We have to adapt to it and move on. And so our shoot resumes... :) #RRR #RRRMovie.”
The movie was earlier slated to release on 8th January 2021. But as the shoot was delayed, the release date is likely to get postponed.
Now, according to a report in Bollywood Hungama, the digital and satellite rights of the film have been sold for a whopping amount of Rs 200 crores (Rs 2,000,000,000 / £20,912,016).
A source told the entertainment portal, “RRR is expected to be one of the biggest or probably the biggest blockbuster of 2021. Hence, Star Network has offered an unbelievable Rs. 200 crore (Rs 2,000,000,000 / £20,912,016) for the rights. The TV arm of Star is vast and it caters to not just Hindi-speaking but also to Tamil, Telugu, Kannada, and Malayalam audiences. The same goes for their streaming platform, Disney+ Hotstar, which is said to have the largest subscriber base in India. Hence, the head honchos of Star decided to dole out the high price since they are confident that RRR would be worth watching and would get viewership across different languages and also online.”
Further, the source cleared that the movie won’t get a direct-to-digital release. It will first release in theatres and later premiered on TV and Disney+ Hotstar. The source said, “Please understand that RRR will premiere on Star and Disney+ Hotstar only after it has finished its run in cinemas. RRR will not be a direct-to-digital release, as is the norm nowadays. S S Rajamouli’s films are larger-than-life and made for the big screen. Hence, there’s no way that it’ll skip the theatrical run, come what may!”
Retailers and their families enjoyed a dedicated activation zone 
