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What comes after conversations about representation is a sense of freedom: Riz Ahmed

On the work front, Ahmed will next be seen in Relay, Hamlet, and The Phoenician Scheme.

What comes after conversations about representation is a sense of freedom: Riz Ahmed

Riz Ahmed, British actor, rapper, and activist, has long been at the forefront of conversations about representation in the entertainment industry. With his insightful commentary and award-winning performances, Ahmed has highlighted the importance of diversity on screen more often than not.

However, he believes that the ultimate goal goes beyond representation—it’s about achieving a sense of freedom to simply be oneself, without the burden of stereotypes or the pressure to represent an entire community.


“I think what comes after conversations about representation is a sense of freedom to just be you—a freedom to transcend any of these labels. For me, now, it’s about moving past representing and presenting yourself. It’s a beautiful struggle and a deep sense of meaning to have your work tied to something bigger. If we’re purely thinking about the cultural impact and sociopolitical relevance of what we do, then we are disconnecting from ourselves,” he tells a publication.

The actor further adds, “The great irony with acting is that it allows you to defy all boundaries and any sense of ‘us’ and ‘them’. If you’re really captivated by the story, you will find yourself in it, even though you have nothing to do with that character or share no similarities or life experiences. And so, it’s ironic that to get to that point, you have to deal with labels of identity, conversations about representation, and people who are underrepresented.

“I guess what I’m thinking about more and more is not, ‘What does my community need from me? What do I wish existed in the culture?’ But ‘What do I need from me? Where do I want to explore this sense of freedom’?”

On the work front, Ahmed will next be seen in Relay, Hamlet, and The Phoenician Scheme.

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  • Netflix leads the push with Kurukshetra and Mahavatar Narsimha.
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  • 2025 marks the start of long-form mythological world-building on OTT.

There’s a quiet shift happening on streaming platforms this year. Indian mythological stories, once treated as children’s animation or festival reruns, have started landing on global services with serious ambition. These titles are travelling further than they ever have, including into the UK’s busy OTT space.

It’s about scale, quality, and the strange comfort of old stories in a digital world that changes too fast. And in a UK market dealing with subscription fatigue, anything fresh, strong, and rooted in clear storytelling gets noticed.

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