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What comes after conversations about representation is a sense of freedom: Riz Ahmed

On the work front, Ahmed will next be seen in Relay, Hamlet, and The Phoenician Scheme.

What comes after conversations about representation is a sense of freedom: Riz Ahmed

Riz Ahmed, British actor, rapper, and activist, has long been at the forefront of conversations about representation in the entertainment industry. With his insightful commentary and award-winning performances, Ahmed has highlighted the importance of diversity on screen more often than not.

However, he believes that the ultimate goal goes beyond representation—it’s about achieving a sense of freedom to simply be oneself, without the burden of stereotypes or the pressure to represent an entire community.


“I think what comes after conversations about representation is a sense of freedom to just be you—a freedom to transcend any of these labels. For me, now, it’s about moving past representing and presenting yourself. It’s a beautiful struggle and a deep sense of meaning to have your work tied to something bigger. If we’re purely thinking about the cultural impact and sociopolitical relevance of what we do, then we are disconnecting from ourselves,” he tells a publication.

The actor further adds, “The great irony with acting is that it allows you to defy all boundaries and any sense of ‘us’ and ‘them’. If you’re really captivated by the story, you will find yourself in it, even though you have nothing to do with that character or share no similarities or life experiences. And so, it’s ironic that to get to that point, you have to deal with labels of identity, conversations about representation, and people who are underrepresented.

“I guess what I’m thinking about more and more is not, ‘What does my community need from me? What do I wish existed in the culture?’ But ‘What do I need from me? Where do I want to explore this sense of freedom’?”

On the work front, Ahmed will next be seen in Relay, Hamlet, and The Phoenician Scheme.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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