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Boris Johnson calls for "safe and sensible" behaviour as bars, pubs set to reopen in UK

UK prime minister Boris Johnson on Friday urged people to act "safely and sensibly" as the coronavirus lockdown restrictions are set to further ease up in England to allow bars, pubs and restaurants to reopen from Saturday.

Nearly 35,000 pubs and bars trading in England are set to finally welcome back customers within COVID-secure settings after they shut down on March 23 with the UK going into lockdown.


"I hope people will do this safely and sensibly. My message is let's not blow it now folks," Johnson told LBC Radio in reference to the reopening.

Many of the businesses, including hairdressers and cinemas, will be allowed to open their doors to the public for the first time this weekend after over three months of shutdown.

Emergency service chiefs have also appealed to pub-goers to behave responsibly this weekend amid fears of large crowds swarming to public venues.

In a joint statement, representatives of the police, fire and ambulance services urged the people to drink in moderation, to observe social distancing and reassess their plans if conditions are not safe.

“If you’re coming out on Saturday, be calm, be sensible. Look after yourself, look after your family. We are still in a global pandemic which is affecting this country. People need to be sensible,” said Scotland Yard Commissioner Cressida Dick.

Johnson was also keen to highlight that "we are not out of the woods yet" when it comes to the deadly virus, which has claimed over 43,000 lives in the UK.

He will reiterate his message at a Downing Street briefing to say the lifting of restrictions is about "supporting the livelihoods of business owners and their employees up and down the country".

"Just as when we first locked down, we will only succeed in reopening if everyone works together. Because we are not out of the woods yet. The virus is still with us and the spike in Leicester has shown that," he said, repeating previous assertions that the government "will not hesitate in putting on the brakes and re-imposing restrictions" if there is a spike in the virus as a result of the changes.

The ease up of lockdown rules comes days after a local lockdown was imposed in Leicester because of a spike in coronavirus cases.

Businesses and schools in the city will have to remain closed, with residents advised not to travel in and out of the city.

In Northern Ireland, pubs, bars, hotels and cafes are re-opening on Friday, while in Scotland hospitality venues with outdoor space will open their doors on Monday. No date has yet been set in Wales.

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Kim Kardashian attends the 2026 Met Gala celebrating "Costume Art" at the Metropolitan Museum of Art on May 04, 2026 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

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Kim Kardashian's SKIMS opens on Regent Street, in the same country her love life won't stop making headlines

Key Highlights:

  • SKIMS has opened its first European flagship store, a 12,000 square foot site on London's Regent Street, its biggest single move into the UK market to date.
  • The store was designed by Rafael de Cárdenas, the same architect behind SKIMS' New York flagship, and features a nude sculpture by longtime collaborator Vanessa Beecroft.
  • The opening lands in the same summer Kardashian's relationship with Formula 1 driver Lewis Hamilton has been playing out publicly across Britain, from the Cotswolds to a shared trip through Tokyo.
There are a handful of people on earth whose store openings and whose love lives both make global news in the same breath. Kim Kardashian is one of them, and this summer, both have happened in the same country at the same time.
SKIMS, the shapewear brand she built into a multi-billion-dollar label, has just opened its first flagship store outside America, taking over a 12,000 square foot corner site on Regent Street. It's a genuine landmark for the brand. It's also, almost incidentally, happening in the exact country where her relationship with Lewis Hamilton has been playing out in public for months.

What does the store actually feel like inside?

Walk in, and the first thing you see is a towering nude sculpture by artist Vanessa Beecroft, lit from above by an oversized ceiling disc, framed by curved walls in the same fleshy, neutral tones SKIMS uses on its packaging. It's the kind of entrance built for a photo, and it's clearly meant to be one. The rest of the two-level store follows the same language throughout: soft curves, cream and beige everywhere, cabinets rounded enough to double as seats. It was designed by Rafael de Cárdenas, the same studio behind SKIMS' Fifth Avenue flagship in New York, so the London store deliberately echoes that one rather than starting from scratch.
Kardashian called London "one of the most inspiring fashion cities" in a statement marking the opening, and the choice to make it SKIMS' first flagship outside America wasn't accidental. Inside, shoppers get access to the brand's full UK range in one place for the first time, shapewear, loungewear, menswear, and the NikeSKIMS collaboration line, rather than piecing it together online.

Why has she been so visible in Britain this year?

Because the store isn't the only reason. Kardashian's relationship with Formula 1 world champion Lewis Hamilton became public in February, and since then the pair have been photographed together at a private members' club in the Cotswolds, walking arm in arm through Tokyo, and browsing a Vivienne Westwood store on the same trip. It's the kind of relationship that seems to generate a new set of paparazzi photos every few weeks, in a different country each time.
Not everyone is convinced it's as simple as it looks. Some entertainment outlets have reported anonymous claims that the relationship functions partly as a "showmance," a strategically timed pairing rather than a purely private one. Neither Kardashian nor Hamilton has addressed that characterisation directly, and the two have a longer history than the recent headlines suggest, having first been photographed together at a London awards show back in 2014, years before either was linked to the other romantically.
SKIMS Regent Street, at a glance
Location245-247 Regent Street, London
Size12,000 sq ft, two levels
DesignerRafael de Cárdenas
Notable featureNude sculpture by Vanessa Beecroft
SignificanceSKIMS' first flagship store outside the US
Product rangeShapewear, loungewear, menswear, NikeSKIMS

Is any of this actually connected?

Not officially. There's no suggestion the store opening and the relationship were planned to overlap, and SKIMS has been building toward a European flagship since at least 2021, when a smaller Paris pop-up tested the same visual identity on a much smaller scale. But the coincidence is hard to ignore: for a few months this year, the two most-photographed parts of Kim Kardashian's life, the brand she built and the relationship everyone's trying to decode, have both been unfolding on the same small island, a few hundred miles apart from each other at most.

For a woman whose entire career has run on being watched, Britain's had an unusually good seat this year.