TALENTED actress Ashna Kishore says she felt amazing facing a camera for the first time.
She was nervous before that first shot, but was a natural in front of the camera and remaining focused has enabled her to grow as a performer ever since then.
Today, the small screen star exudes confidence in every shot and has been delighting audiences in her comedy series Happu Ki Ultan Paltan.
Eastern Eye caught up with Ashna Kishore to discuss her superb sitcom and future hopes.
What has been your experience of acting in a sitcom such as Happu Ki Ultan Paltan?
It has been amazing! The entire team and production of Happu Ki Ultan Paltan is so nice. It’s my first daily soap where I’m doing comedy in a show. It’s quite difficult, but everyday I get to learn new things and am playing a very different character, where I have to speak Hinglish. It is not at all easy to make someone laugh and we do it without cheap things or hurting anyone for the sake of comedy. A cross-generational audience watch our show, so we have maintained that. It’s been a great experience and making people laugh is the best part. This show is very close to my heart. I am glad and feel blessed to be able to make others smile with my work.
What has been your most memorable moment from working on the show?
Almost everyday is a memorable day for me because it is so much fun to work on the sets of Happu Ki Ultan Paltan, but a few moments are really close to my heart. Completing our first milestone of 100 episodes and then 200 episodes was a great feeling. Then completing one year was also an amazing feeling because everybody was giving us so much love. It was because of that love from audiences that our show completed a year. I really hope that in future the show continues to entertain and make people laugh.
Which cast member has been the most fun to work with?
Sanjay Choudhary for sure! He plays Kamlesh, my partner in the show. He is really very funny in real life too and always makes us laugh. He is a very nice person. I’m so comfortable working with him. We have co-ordination and chemistry between us in the show, but also share a sweet bond in real life too. Sanjay has always been there for me on-screen and off-screen. It’s a joy working with everyone on the set, but I enjoy working with Sanjay the most.
What is the acting master plan?
I don’t have as such a master plan, but would love to work on a different platform like OTT and also want to try movies. I want to do advertisements, a music album and short films. Everything is dependent on time and God. I am just trying and will do it slowly. As of now, my focus is on this show only.
What’s your dream role?
I love superheroes like Batman, Spiderman, Hulk, Wonder Woman, Superman and Black Widow. I’ve always been a fan and love the way they save the world. So playing a superhero is my dream role. I would also love to portray a princess.
What do you enjoy as an audience member?
As an audience, I like mystery, horror, suspense, thriller, romance, comedy and Bollywood masala type films. I love all sorts of genres. Recently, I watched Sherlock Holmes and Breathe starring Abhishek Bachchan and Amit Sadh, which I liked.
What have you done to cope with lockdown?
I watched quite of few movies and web-series. I did meditation to clear my mind and stay positive. I learned cooking, did a little exercise and took singing lessons, which is something I love.
What inspires you?
My mother is the one person who inspires me in both my real and reel life. She is the only one, and I love her so much.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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