Indian-American singer Anuradha Juju Palakurthi says music has always been a powerful tool for social change and with "Chal Phir Sajaayein", the theme song for the upcoming UN COP 28 concert in Dubai, she is trying to draw the world's attention towards the issue of climate change.
The musical event, named Resonance, will take place on December 6 in Dubai Opera, during the United Nations COP28 Climate Summit, scheduled to be held in UAE from November 30 - to December 12. It is hosted by the San Francisco-based non-profit BayEcotarium jointly with the United Nations Convention to Combat Desertification (UNCCD).
"While music is my profession, I'm in the privileged position of not having to rely on it for my livelihood. This freedom allows me to engage in what I love most without expecting financial returns.
"I consider myself doubly fortunate because my passion for music has historically been a powerful catalyst for social change. Music has a unique ability to move humanity, and I am grateful that I can imbue my passion with purpose, using it to address social issues," Juju Palakurthi told PTI.
George Jacob, president and CEO of Bay Ecotarium, approached her company, Juju Productions, to craft the theme song for the UN COP 28 concert in Dubai. The track is penned by Neelesh Misra and composed by Ricky Kej. It was recorded with the 101-piece Royal Philharmonic Orchestra at the Abbey Road Studios, London.
Considering his long-standing work with the UN, Kej was an obvious choice as the composer, said the musician.
Palakurthi Juju said she wanted Misra to pen the song as the lyrics had to convey the "gravitas, immediacy and directness" while being "deeply rooted in the ancient Indian tradition of caring for nature." "I collaborated with the brilliant Neelesh Misra to give form to my ideas. He is probably the finest modern-day Indian writer today. I am thrilled to share that Neelesh included a Sanskrit shloka from the Yajurveda in the song. The Royal Philharmonic Orchestra recorded it at Abbey Road Studios in London, adding the international flair that was needed," she added.
The climate concert will see live performances by multiple Grammy-winning artists, including founder and drummer of The Police band, Stewart Copeland, who will be performing multi-platinum hits in orchestral renditions (Police Deranged) with Dubai-based Firdaus all-female Orchestra.
The time for activism has passed and now the only action is important, is the message Palakurthi Juju said she would like to convey through the musical evening.
"I want people to feel hopeful that we can unite in times of crisis. Hundreds of millions of people, less fortunate than us, will be significantly affected by inaction. I hope the world's leaders attending the concert take concrete action to 'Restore Resonance' (the song's English title) to Earth," she said.
Forum brings UK and Chinese film professionals together to explore collaborations.
Emerging British-Asian talent gain mentorship and international exposure.
Small-scale dramas, kids’ shows, and adapting popular formats were the projects everyone was talking about.
Telling stories that feel real to their culture, yet can connect with anyone, is what makes them work worldwide.
Meeting three times a year keeps the UK and China talking, creating opportunities that last beyond one event.
The theatre was packed for the Third Shanghai–London Screen Industry Forum. Between panels and workshops, filmmakers, producers and executives discussed ideas and business cards and it felt more than just a summit. British-Asian filmmakers were meeting and greeting the Chinese industry in an attempt to explore genuine possibilities of working in China’s film market.
UK China film collaborations take off as Third Shanghai London Forum connects British Asian filmmakers with Chinese studios Instagram/ukchinafilm
What makes the forum important for British-Asian filmmakers?
For filmmakers whose films explore identity and belonging, this is a chance to show their work on an international stage, meet Chinese directors, talk co-productions and break cultural walls that normally feel unscalable. “It’s invaluable,” Abid Khan said after a panel, “because you can’t create globally if you don’t talk globally.”
And it’s not just established names. Young filmmakers were all around, pitching ideas and learning on the go. The forum gave them a chance to get noticed with mentoring, workshops, and live pitch sessions.
Which projects are catching international attention?
Micro-dramas are trending. Roy Lu of Linmon International says vertical content for apps is “where it’s at.” They’ve done US, Canada, Australia and next stop, Europe. YouTube is back in focus too, thanks to Rosemary Reed of POW TV Studios. Short attention spans and three-minute hits, she’s ready.
Children’s and sports shows are another hotspot. Jiella Esmat of 8Lions is developing Touch Grass, a football-themed children’s show. The logic is simple: sports and kids content unite families, like global glue.
Then there’s format adaptation. Lu also talked about Nothing But 30, a Chinese series with 7 billion streams. The plan is for an english version in London. Not a straight translation, but a cultural transformation. “‘30’ in London isn’t just words,” Lu says. “It’s a new story.”
Jason Zhang of Stellar Pictures says international audiences respond when culture isn’t just a background prop. Lanterns, flowers, rituals, they’re part of the plot. Cedric Behrel from Trinity CineAsia adds: you need context. Western audiences don’t know Journey to the West, so co-production helps them understand without diluting the story.
Economic sense matters too. Roy Lu stresses: pick your market, make it financially viable. Esmat likens ideal co-productions to a marriage: “Multicultural teams naturally think about what works globally and what doesn’t.”
The UK-China Film Collab’s Future Talent Programme is taking on eight students or recent grads this year. They’re getting the backstage access to international filmmaking that few ever see, including mentorship, festival organising and hands-on experience. Alumni are landing real jobs: accredited festival journalists, Beijing producers, curators at The National Gallery.
Adrian Wootton OBE reminded everyone: “We exist through partnerships, networks, and collaboration.” Yin Xin from Shanghai Media Group noted that tri-annual gathering: London, Shanghai, Hong Kong create an “intensive concentration” of ideas.
Actor-director Zhang Luyi said it best: cultural exchange isn’t telling your story to someone, it’s creating stories together.
The Shanghai-London Screen Industry Forum is no longer just a talking shop. It’s a launchpad, a bridge. And for British-Asian filmmakers and emerging talent, it’s a chance to turn ideas into reality.
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