Animated series Baahubali: Crown of Blood, a prequel to SS Rajamouli’s two blockbuster Baahubali movies, is set to release on Disney+Hotstar on May 17, the streamer announced on Thursday.
Created by Rajamouli and Sharad Devarajan of The Legend of Hanuman fame, the show promises to take the audiences into an animated world of Baahubali to experience an untold story of epic adventure, brotherhood, betrayal, conflict, and heroism, a press release said.
Rajamouli started the franchise with 2015’s Baahubali: The Beginning, which starred Prabhas, Rana Daggubati, Anushka Shetty, Sathyaraj, and Tamannaah Bhatia. The movie broke many records with its box office collection, emerging as the first South Indian film to gross over £65 million worldwide.
It was followed by the second part, titled Baahubali: The Conclusion, and released in 2017.
Baahubali: Crown of Blood will follow a story where Baahubali and Bhallaladeva join hands to protect the great kingdom of Mahishmati and the throne against its greatest threat, the mysterious warlord known only as Raktadeva, according to the official plotline.
A Graphic India and Arka Mediaworks production, the animated show is produced by Rajamouli, Devarajan, and Shobu Yarlagadda. It is directed by Jeevan J Kang and Navin John.
Rajamouli said he is “extremely happy to bring the story in the animated format”.
“The world of Baahubali is vast, and the film franchise was the perfect introduction to the same. However, there’s so much more to explore, and that’s where Baahubali: Crown of Blood comes into the picture. This story will reveal for the first time many unknown twists in the lives of Baahubali and Bhallaladeva and a dark secret long forgotten as the two brothers must save Mahishmati”, he added.
Prabhas, who starred in the titular role in the movies, said the show will explore an important chapter in Baahu’s and Bhalla’s life.
“It’s an exciting time that Baahubali and Bhallaladeva are going to come together in this unseen chapter of Baahubali’s journey. Baahubali: Crown of Blood is a chapter that takes place before the story in the film franchise… I cannot wait to watch this new chapter in Baahubali’s journey,” the actor said.
Daggubati, who played Bhallaladeva in the movies, said he is excited to see the legacy of the franchise being continued with animated storytelling format.
“This new chapter of Baahubali and Bhallaladeva’s life will unfold many more mysteries of the Baahubali world. I am thrilled that SS Rajamouli, Sharad Devarajan, Disney+Hotstar, Arka Mediaworks, and Graphic India are bringing this new chapter of Baahubali’s world in an animated format that will introduce the world of Baahubali to the fans and newer audiences in an exciting way,” he added.
Bollywood horror has gone mainstream: bigger budgets, big stars, family audiences.
Roots: Mahal (1949) to the Ramsay Brothers' cult run of the 1970s–80s.
Modern hits pair folklore with comedy, as seen in Tumbbad, Stree, Munjya, and now Thamma & Maa.
Technical leap: prosthetics and CGI have "gone to the next level"; budgets now reach mainstream scale.
Remember when Bollywood horror meant creaky doors in a haunted haveli and a woman in a white sari? Forget it. We are in an era where a ghost's main ambition is not revenge, but finding a wife, where ancient mythology collides with suburban kitchens, and a mother's love can literally summon a goddess. The genre has exploded into the mainstream, and clearly everyone is buying a ticket.
The horror revolution: How Bollywood turned ghosts, goddesses, and gore into gold Instagram/thammamovie/netflix_in/maddockfilms
Where did this all begin?
The lineage is long. Kamal Amrohi's Mahal (1949), a chilly, melodramatic original, is often cited as Hindi horror's starting point. The Ramsay Brothers then carried the torch through the 1970s and 80s, churning out roughly 30 low-budget creature features that made haunted havelis a cult staple. Their old formula was simple: lurid gore, sex, and cheap shocks because "blood and sex pulled crowds."
As Deepak Ramsay puts it, "There are new stories, fresh talent, and all of this is leading to a resurgence. Films that were once niche are turning out to be blockbusters."
Kamal Amrohi's Mahal Youtube Screengrab
Why is Bollywood horror trending now?
Two things: smarter storytelling and better tech. Filmmakers stopped copying Western ghosts and started mining local myths, as seen in Tumbbad and Stree, and they mixed scares with laughs.
"The moment you get scared, your first reaction after the shock is to laugh," Ram Gopal Varma says, and that laugh is the neat trick, making scares sharable.
Aditya Sarpotdar explains the appeal bluntly: "There is a huge audience wanting to watch such movies. When catering to mass audiences, humour becomes key." His Munjya proved it: "Children pulled their parents to theatres." You cannot get more mainstream than that.
For decades, horror was the B-movie cousin no one wanted to acknowledge. Big stars stayed away, the effects were cheap, and an 'Adults' certificate locked out half the family audience. But not anymore. Maa (June 2025) saw Kajol in a mythic, bloody role that shocked and thrilled the audience. Thamma (Diwali 2025) is being billed as "a bloody love story" with Ayushmann Khurrana and Rashmika Mandanna in a vampire-romance that pairs fangs with dance numbers. Sequels and studio universes hits like Stree 2, Chhorii 2, and lighter fare like The Bhootnii keep the pipeline full.
Deepak Ramsay even points to the tech shift: "From as little as £20,000 to make a horror film, now budgets are closer to £7.2 million."
Veterans say prosthetics and CGI have "gone to the next level," so monsters finally look convincing.
Bollywood horror is having a moment, and it's brilliant
However, the quick, messy truth is the genre still trips; it suffers from a tonal wobble and silly beats, but it is honest. Horror has stopped hiding at midnight and is selling tickets at matinées. Directors joke about the next move. "I would love to see Shah Rukh Khan attempt horror," says Sarpotdar, but the point is clear. What was once pulpy trash has become a lively, profitable stretch of mainstream cinema. It is rough around the edges, loud, sometimes ridiculous, and that is exactly why it is working.
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