American e-commerce giant, Amazon.com on Tuesday (04) has launched a Hindi version of its mobile website and application for Android smartphones in an attempt to push its business further into India’s fast-moving e-commerce market.
No other Indian e-commerce companies such as Flipkart, Snapdeal, and others have a local language version of their website or application. Amazon, with its new move, is expected to get customers from small towns, semi-urban, and rural areas of India.
Introduction of Hindi is a critical move to reach the next 100 million Indian customers, the company said.
According to Morgan Stanley, India’s e-commerce business is projected to grow to £155.86 billion in the next 10 years.
According to estimates, e-commerce companies - Flipkart and its fashion branches Myntra and Jabong are moving ahead of Amazon in India’s online retail market. Amazon is also aiming to provide its support in more Indian local languages on its shopping application and mobile portal. The company also aims to extend its mobile services beyond Andriod application.
