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Akshay Kumar beats out Salman Khan in Forbes 100 list

Though Bollywood superstar Akshay Kumar does not star in as many blockbusters as Salman Khan does, he has outmuscled the Tiger Zinda Hai (2017) actor to find a place in Forbes’ list of the highest-earning celebrities across the globe.

While it is great to know that Akshay and Salman are there in the list, what has surprised one and all that superstar Shah Rukh Khan, who has been frequently featured in the list and shared it with Akshay and Salman last year, could not make it and is missing this time around.


As researched and put together by Forbes for the pre-tax period of 1st June 2017 – 1st June 2018, Akshay trumped Salman and climbed to the 76th spot with a humongous $40.5 million earnings. Salman, on the other hand, slipped down to the 82nd spot with $37.7 million as his earnings. Last year, Salman was ahead of Akshay at 71. Khiladi Kumar was at 80.

The latest list has been topped by Floyd Mayweather, a former 147-pound boxer. He is followed by the likes of George Clooney, Kylie Jenner, Judy Sheindlin and Dwayne Johnson in the top 5 section.

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How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Inside Netflix’s 50% surge: the regional creators and stories driving Southeast Asia’s global rise

AI Generated

How Southeast Asian storytelling became one of Netflix’s fastest-growing global pillars

Highlights:

  • Netflix says global viewing of Southeast Asian titles rose almost 50% between 2023 and 2024.
  • Premium VOD revenue in the region reached £1.44 billion (₹15,300 crore) last year, with 53.6 million subscriptions.
  • Netflix holds more than half of the region’s total viewing and remains its biggest investor in originals.
  • New rivals, including Max, Viu and Vidio, are forcing sharper competition.
  • Local jobs, training and tourism are increasing as productions expand across the region.

Last year, something shifted in what the world watched. Global viewership of Southeast Asian content on Netflix grew by nearly 50%, and this isn't just a corporate milestone; it’s a signal. Stories from Jakarta, Bangkok, and Manila are no longer regional curiosities. They are now part of the global mainstream.

The numbers tell a clear story. Over 100 Southeast Asian titles have now entered Netflix’s Global Top 10 lists. More than 40 of those broke through in 2024 alone. This surge is part of a bigger boom in the region’s own backyard. The total premium video-on-demand market in Southeast Asia saw viewership hit 440 billion minutes in 2024, with revenues up 14% to £1.44 billion (₹15,300 crore). Netflix commands over half of that viewership and 42% of the revenue. They have a clear lead, but the entire market is rising.

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