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After LoveYatri, Salman Khan to produce yet another film for Aayush Sharma

Salman Khan launched his brother-in-law Aayush Sharma with much fanfare with romcom LoveYatri (2018) which hit the theatres in October. However, despite being promoted on a huge scale and garnering excellent reviews for its foot-tapping music, the movie did not open well at the ticket window and was declared a dud by the end of its theatrical run.

But looks like Salman Khan has not lost hopes in his brother-in-law and hence, he has decided to bankroll yet another project for him. Yes, you heard that right! Aayush Sharma will soon start shooting for Salman Khan Films’ next venture which is being touted as a regular massy action entertainer.


“Salman watched the film and liked Aayush’s performance and screen presence. They were discussing which film to do next when they got hold of a script that both thought would be perfect for the youngster. It will also be produced by Salman Khan Films. It’s an action-packed movie, which is extremely massy. Aayush has taken proper action training during his years of prep. He’s played the romantic lead in LoveYatri, so now he wanted to take up an out-and-out action film. He believes in the same concept as Salman Bhai. He wants to entertain the audience and has a strategy in place. He wants to reach the interiors of India, which many actors his age have failed to cater to,” a well-placed source reveals.

Aside from this new untitled project, Salman Khan is also producing a film titled Notebook, which marks the acting debut of veteran actress Nutan’s granddaughter Pranutan and one of his close friends’ son Zaheer Iqbal.

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This marks a major rise from the fourth season, which opened in 2022 with 287 million hours watched. Under Netflix’s updated “views” metric, that figure translates to around 22 million views. The latest season therefore, posts a 171% increase, though this year’s total covers five days of viewing compared with three for season four.

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