Channel 4 has confirmed Priya Dogra as its next chief executive, placing the long-serving media executive at the centre of the broadcaster’s digital and in-house production reset. The decision arrives as Channel 4 pushes its new programme strategy and prepares for major structural changes across the business.
Priya Dogra named Channel 4 Chief Executive ahead of the broadcaster’s in-house push Linkedin/Priya Dogra
Who is Priya Dogra and why Channel 4 picked her
Dogra has worked in television across the US, Europe and the UK for more than 20 years. Her most recent post is at Sky, where she oversees advertising, data and newer revenue streams. Before that, she spent 14 years at Time Warner, WarnerMedia and later Warner Bros. Discovery, leading their EMEA division.
Her work there touched almost every area: commissioning, production, commercial deals, and investment. She also handled original series for HBO and HBO Max during a period of rapid expansion.
Channel 4 chair Geoff Cooper called her “an outstanding executive” and pointed to her record in commercial growth and digital change.
Channel 4 confirms Priya Dogra as its next leader during a wide digital shiftLinkedin/Priya Dogra
How Priya Dogra’s appointment fits Channel 4’s digital plans
Channel 4 has spent the past year setting out a digital-first plan intended to reshape the broadcaster by 2030. The goal is simple: turn the organisation into a public service streamer with a lighter headcount and a structure built for online viewing.
Part of that shift includes more production outside London, new office plans, and fewer smaller linear channels. Channel 4 also wants more control of the shows it commissions. That includes a move into in-house production for the first time, after changes in the Media Act opened the door.
Dogra’s background in strategy and investment sits perfectly with this. She has overseen mergers, acquisitions and corporate planning, giving the board a leader who knows how to manage long-term projects during industry change.
Priya Dogra arrive on the red carpet ahead of the "Madres Paralelas" screening during the 78th Venice Film FestivalGetty Images
What changes to expect under the new Channel 4 CEO
Dogra will start in March 2026, which gives her time to prepare for a business already deep into restructuring. Jonathan Allan, who has been interim CEO since Alex Mahon’s exit, will stay in place until then.
Earlier this year, Channel 4 also laid out plans for a Creative Investment Fund to buy stakes in independent producers. Dogra said she sees Channel 4’s role as central to British culture, stressing its mission to reflect voices across the UK.
What happens next
The handover process will run through 2025. For now, the broadcaster continues its cost, staffing and commissioning changes. Dogra becomes Channel 4’s eighth CEO, stepping into one of the most watched roles in British television. Her arrival comes at a point when the broadcaster is trying to steady itself and prepare for a market that keeps changing pace.
