LIFE COACH GURDS HUNDAL SHARES THE STORY OF HOW A CANCER SCARE LED HER TO A PATH OF EMPOWERING OTHERS
It can take one incident to change the life of someone; and for Gurds Hundal it was a cancer scare in her mid-twenties that triggered a journey towards much-needed healing, which subsequently led to helping others.
The London-based life coach and light leader is helping women to be their most empowered self. She helps women reclaim their inner light and today has an online global service. Gurds has also written a book and hosts a podcast called the Inner Light Project.
Eastern Eye got Gurds to tell us about that journey towards healing and helping others in her own words.
“I was a workaholic. By the time I was 22, I had been in several media firms and landed an opportunity at CTV National News in Canada. I had two degrees under my belt and a healthcare background. On paper, I looked like the perfect employee, but on the inside, I was a hot mess. I was heartbroken, ashamed and alone.
“I was prone to accidents in my teens and early 20s, including an eating disorder, a car accident resulting in short-term memory loss, to collapsing in Canada due to burnout syndrome, and losing all sensation in my left arm. Thankfully, I was able to regenerate it.
“But it got worse. I collapsed in an office job due to extreme exhaustion and three months later I was handed a redundancy payout and a cancer scare, all before my 25th birthday. It was here I woke up and my journey through healing started.
“Aged 24, I was sitting alone in a hospital room awaiting my cancer test results. I remember thinking, ‘why is this happening to me? What have I done to deserve this?’ and then I heard a voice saying, ‘you created this’. I gazed around the room, but no one was there. I shrugged it off and patiently waited for the doctor.
“Up until that point, I was a people pleaser, self-sacrificer and self-disruptor. I loved helping others even when my own cup was not full. I always had this deep yearning to save the world and those who were suffering, when first, I needed to save myself.
“Deep down, I was tired of being walked over; the toxic relationships, emotional abuses, lack of trust and draining energy surrounding me. Plus, I just wanted to be loved, understood and feel free. It didn’t matter how much money I was earning, there was a massive gap in my life - the real me.
“When the doctor approached me, I began to have flashbacks of my childhood and early teens. I began to think, ‘where did that happy, free-spirited Gurds go? The one who loved to draw, write and paint? The one who loved hugs, skipping and gymnastics?’ And when the doctor told me, ‘you don’t have cancer’, I froze. In that moment, my life changed forever.
“I ran out of the hospital crying with joy. I then heard a voice say, ‘you need to heal’. Again, there was no one around me, but in that moment I realised that it was a sign from god or a higher power telling me that it was time to heal my feelings and my life.
“That night, I spoke with my friend in Canada and told her what happened. I began to cry as I shared my personal story, and in that moment I felt vulnerable and thought, what have I done? Will she tell someone? Should I have trusted her? But truthfully, I was so used to listening to other people’s problems that I never felt worthy of being heard.
“Later, I began to cry non-stop. I looked at myself in the mirror and heard, ‘I am worthy of being loved. I’ve got this’. Then something inside of me had the urge to write. I grabbed my laptop and began typing frantically. Seven hours later, I had written a 30-page document detailing my life and how I had created the patterns in my life, and what was holding me back from being my true, authentic self.
“Looking back, I now recognise I was showing early signs of an emotional crisis, a type of mid-life crisis. I was being invited to heal all the things that no longer served me and take my power back as a woman, and embrace who the divine created me as; perfect, loving and complete.
“It sounds odd, but all of my experiences changed me for the better. Going through all of these traumatic experiences was awful, but I feel grateful more than ever. It forced me to work on myself and my mindset, and understand the importance of being an empowered woman and owning my light. Once I had been through the healing process, it made me realise that we all have stories and that’s what makes us powerful and unique.
“Today my business is a global online service. I’ve written a book and have a podcast called the Inner Light Project, where I interview insightful and influential guests on spirituality, self-love and inner healing. The first time I coached someone I felt this amazing sense of joy and empowerment.
“As a life coach and light leader, I love supporting other women in finding true freedom in their lives. After working with hundreds of women and growing my business over the years, I’ve seen the same thing again and again; ethnic women self-sacrificing, people pleasing and self-disrupting their lives - it’s time to shift this paradigm.
“My experience of coaching women has taught me that ‘the world will be free when women are financially, emotionally, physically and spiritually liberated’. I plan on helping a million women change their lives through the Inner Light Project by the year 2023, so they too can lead a life of joy and pure bliss.
“In the future, I plan to build schools in India. By providing young girls with the tools to feel divinely empowered, we can put an end to physical, emotional, sexual and financial abuse and gender inequality.”
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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