Who doesn’t like to surprise their loved ones with sweet and creative gifts? Surprising your loved ones with a gift not only shows your love and care for them but also makes the other person feel special. Gifting is an excellent way to cheer someone up. However, it is always a tricky task to choose the gift, thinking if they will like it or not. This becomes all the more difficult when your friend is fashion savvy.
There are tons of gift ideas for every person, such as chocolates, flowers, and cute teddy bear, but these gifts are commonly for generic occasions. The people who love to remain fashionable tend to know about the latest trends even before the general public notices them. Therefore, it becomes a little difficult to choose a gift for them. It is pivotal to know about their style and from where they like to shop. It is a good idea to gift something that adds value to their lives and can be utilized long-term. Here are some of the fashionable gift ideas you can consider for any occasion.
1- Earrings
You can never go wrong with gifting beautiful and alluring earrings to your friend. The earrings are an excellent gift that will stay with them forever and serve as a souvenir whenever see wear them. Moreover, earrings are a fashionable accessory that enhances the look of any outfit. It would be helpful if you knew about their preferences in terms of the design of earrings. Competitions However, if you are not sure about their favorite style, it is better to get advice from their close friends.
2- The Fluffy Warm Coat
The fluffy warm long coat is an excellent gifting option for winters. The coat will not only make her look stylish while keeping her warm and comfortable during winter. You only need to choose the right color and size of the person you are planning to gift. Even if you get the wrong size, most of the stores have a product exchange policy.
3- Leather Jacket
A leather jacket is one of the most versatile gifting options for your friend. The leather jacket goes well with all types of clothes and looks stylish. Your friend can wear it on any occasion, whether it is a birthday party, long weekend vacation, or casual meeting with friends. Moreover, a leather jacket is a durable and long-lasting outfit that will stay with your friend for a long time if maintained properly.
4- Handbags
Every woman loves to flaunt different types of handbags. Handbags have become an accessory associated with fashion. Every week some new kind of designer handbags get launched that attract the attention of customers. Gifting a designer handbag to your friend will surely make her happy. Your friend can use handbags to carry all the important things and flaunt them with her outfit to create a fashion statement. This gift will make the bond between you and your friend closer and more special.
5- Personalized Gifts
There are tons of gifts that can be given to your loved ones, but nothing can match the experience and emotion of personalized gifts. These types of gifts are designed for a specific person and represent some special moment that the person has shared with you in the past. Personalized gifts are also associated with memories to capture a moment. The personalized gifts bring back the nostalgia of the past and enable you to relive those beautiful memories. These types of gifts are invaluable and make your loved one feel special. You can get various customized gifts like necklaces, pendants, or heart pillow with a customized quote.
Final Words
It isn’t easy to select a gift for your fashion-savvy friend. While there are tons of creative gift ideas, such as the heart pillow, fashion trends keep on changing every year. Therefore, it is best to choose a classic gift that will stay with them forever.
Jay's grandma’s popcorn from Gujarat is now selling out everywhere.
Ditched the influencer route and began posting hilarious videos online.
Available in Sweet Chai and Spicy Masala, all vegan and gluten-free
Jayspent 18 months on a list. Thousands of names. Influencers with follower counts that looked like phone numbers. He was going to launch his grandmother's popcorn the right way: send free bags, wait for posts, pray for traction. That's the playbook, right? That's what you do when you're a nobody selling something nobody asked for.
Then one interaction made him snap. The entitlement. The self-importance. The way some food blogger treated his family's recipe like a favour they were doing him. He looked at his spreadsheet. Closed it. Picked up his phone and decided to burn it all down.
Now he makes videos mocking the same people he was going to beg for help. Influencers weeping over the wrong luxury car. Creators demanding payment for chewing food on camera. Someone having a breakdown about ice cubes. And guess what? The internet ate it up. His popcorn keeps selling out. And from Gujarat, his grandmother's 60-year-old recipe is now moving units because her grandson got mad enough to be funny about it.
Jay’s grandma’s popcorn from Gujarat is now selling out everywhere Instagram/daadisnacks
The kitchen story
Daadi means grandmother in Hindi. Jay's daadi came to America from Gujarat decades ago. Every weekend, she made popcorn with the spices she grew up with, including cardamom, cinnamon, and chilli mixes. It was her way of keeping home close while living somewhere that didn't taste like it.
Jay wanted that in stores. Wanted brown faces in the snack aisle. It didn’t happen overnight. It took a couple of years to get from a family recipe to something they could actually sell. Everyone pitched in, including his grandmom, uncle, mum. The spices come from small local farmers. There are just two flavours for now, Sweet Chai and Spicy Masala. It’s all vegan and gluten-free, packed in bright bags that instantly feel South Asian.
The videos don't look like marketing. They look like someone venting at 11 PM after scrolling too long. He nails the nasal influencer voice. The fake sympathy. “I can’t believe this,” he says in that exaggerated influencer tone, “they gave me the cheaper car, only eighty grand instead of one-twenty.” That clip alone blew up, pulling in close to nine million views.
Most people don't know they're watching a snack brand. They think it's social commentary. Jay never calls himself an influencer. He says he’s a creator, period. There’s a difference, and he makes sure people know it. His TikTok has around three hundred thousand followers, Instagram about half that. The comments read like a sigh of relief, people fed up with fake polish, finally hearing someone say what everyone else was thinking.
This fits into something called deinfluencing; people pushing back against the buy-everything-trust-nobody cycle. But Jay's version has teeth. He's naming names, calling out the economics. Big venture money flows to chains with good lighting. Family businesses with actual stories get ignored because their content isn't slick enough.
Jay watched his New York neighbourhood change. Chains moved in. Influencers posted about places that had funding and were aesthetic. The old spots, the family ones, got left behind. His videos are about that gap. The erosion of local culture by money and aesthetics.
"Big chains and VC-funded businesses are promoted at the expense of local ones," he said. His content doesn't just roast influencers. It promotes other small food makers who can't afford to play the game. He positions Daadi as a defender of something real against something plastic.
And it's working. Not just philosophically. Financially. The videos drive traffic. People click through, try the popcorn, come back. The company can't keep stock. That's the proof.
Daadi popcorn features authentic Gujarat flavours like Sweet Chai and Spicy Masala, all vegan and gluten-free Daadi Snacks
The blowback
People unfollow because they think he's too harsh. Jay's take: "I would argue I need to be meaner."
In May, he posted that he's not chasing content creation money like most people at his follower count. "I post to speak my mind and help my family's snack biz." That's a different model. Most brands pay influencers to make everything look perfect. They chase viral polish, and Jay does the opposite. In fact, he weaponises rawness and treats criticism like a product feature.
The internet mostly backs him. Reddit threads light up with support. One commenter was "toxic influencers choking on their matcha lattes searching their Balenciaga bags." Another: "Influencers are boring and unoriginal and can get bent." The anger is shared. Jay simply gave it a microphone and a snack to buy.
Jay's success says something about where things are going. People are done with curated perfection. They can smell the artificiality now. They respond to brands that feel like humans rather than committees. Daadi doesn't sell aspiration. Doesn't sell a lifestyle. Sells popcorn and a point of view.
The quality matters, including the spices, the sourcing, and the family behind it. But the edge matters too. He’s not afraid to say what most brands tiptoe around. “We just show who we are,” Jay says. “No pretending, no gloss. People can feel that and that’s when they reach for the popcorn.”
Most small businesses can't afford to play the traditional game. Can't pay influencers. Can't hire agencies. Can't fake their way into feeds. Maybe they don't need to. Maybe honesty and humour can cut through if they're sharp enough. If the product backs it up. If the story is real and the person telling it isn't trying to sound like a PR script.
This started with a list Jay didn't use. The business took off the moment he stopped trying to play by the usual rules and started speaking his mind. Turns out, honesty sells. And yes, the popcorn really does taste good.
Daadi Snacks merch dropInstagram/daadisnacks
The question is whether this scales. Whether other small businesses watch this and realise they don't need to beg for attention from people who don't care. Right now, Daadi keeps selling out. People keep watching. The grandmother's recipe that was supposed to need influencer approval is doing fine without it. Better than fine. Turns out the most effective marketing strategy might just be giving a damn and not being afraid to show it.
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