Deal or No Deal is one of the greatest game show success stories ever. What started as a simple box opening game with cash prizes turned into a global phenomenon, with countless versions and spinoffs all over the world.
The Deal or No Deal franchise keeps expanding as well, with the spinoff, Deal or No Deal Island recently airing for two seasons in the USA. That has already led to other international adaptations, suggesting it could be time for a UK version as well.
Deal or No Deal Continues to Expand in New Ways
The main reason why Deal or No Deal has been such an overwhelming success and is one of the world’s most recognisable brands is thanks to the fact that it has expanded into so many different products to get in front of a wider audience. It has representation in booming industries where there’s a high chance of people discovering it.
For example, among the varied Betfair online live casino games, there’s Deal or No Deal Live. This is hosted by a human dealer, and it gives players the chance to feel as though they are participating in an episode of the hit show. There are numerous mobile games as well, such as Deal or No Deal – Spin the Wheel.
On television, Deal or No Deal has been brought to around 84 countries so far, highlighting just how adaptable this format is. There haven’t been many television spinoffs yet, but the invention of Deal or No Deal Island in the USA could inspire other production companies to try new formats.
American Spinoff Could Lead to Adaptations in Other Countries
There have been two seasons of Deal or No Deal Island in the USA to date. The series has been described as a combination of Survivor and Deal or No Deal, which makes for an interesting and unique format. Despite it having been cancelled, it received generally positive reviews and was broadcast in other countries such as Australia and Singapore.
Some countries that aired Deal or No Deal Island did so as part of a marketing effort to promote their own Deal or No Deal gameshows. This highlights how the franchise model can work well for the brand and help to encourage more people to tune in to the different versions.
In the UK, the rebooted Deal or No Deal has struggled in its first few seasons, partly because the Noel Edmonds-hosted version was such a tough act to follow. According to a piece in The Sun, some viewers have even branded the series as “fake” in its contestant selection process.
It could be the perfect time for the UK to release its own version of Deal or No Deal Island, or perhaps a different spinoff aimed at attracting a different set of viewers. This could help to boost the main series and ensure that it continues to thrive for many more years. Reality series are hugely popular in the country, so it’s a concept that could easily take off.
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